
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Keune celebrates the individuality of every style you create for every modern muse, style chameleon and free spirit who sits in your chair with the launch of Keune Blend.









Keune celebrates the individuality of every style you create for every modern muse, style chameleon and free spirit who sits in your chair with the launch of Keune Blend.
"Blend is inspired by what’s happening around the world," explains Chris Sulimay, Keune Advanced Academy and Technical Director. "Our educators and stylists travel the globe, always on the lookout for what’s new, what’s good and what’s hot. Trends come and go, but with Blend, you’re can change things instantly. So mix and match. Grab as many products as you’d like to create your own unique blend. Need inspiration? We’ve got you covered with the eight international looks we’ve put together."

The collection includes:
• Keune Blend Shape: Texturizing cream, ideal for short hair Contains ozokerite, a hard mineral wax, that gives hair body and structure, while special polymers provide fixation. To use: Rub Shape in the palms of your hands and crunch, shape and style dry or damp hair.
• Keune Blend Paste: Texturizer for creating messy, undone styles and that “I just woke up like this” effect. Multi-Vitamin Complex energizes and nourishes hair. Beeswax and fixing polymers ensure long-lasting, creative textures. Hair remains pliable for easy restyling. To use: Apply a small amount to damp or dry hair, then scrunch and style as desired.
• Keune Blend Clay: Matte texturizer for bold definition features super-strong Kaolin natural mineral clay to hold hair in place and prevent shine for that perfectly imperfect style. Multi-Vitamin Complex energizes and nourishes hair. Hair remains pliable for easy restyling. To use: Rub product in the palms of your hands and apply to dry hair.
• Keune Blend De-Frizz: Shine-booster that creates silky-smooth hair, no matter what the length. Multi-Vitamin Complex energizes and nourishes hair, while a blend of shine-boosters defrizz for a soft, smooth feeling. Defrizz is enriched with fibers for flexible hold with shine. It leaves hair tangle-free and easily combable. To use: Apply to damp hair and set or blow-dry.
• Keune Blend Gel: Concentrated, transparent gel creates a static-free, wet-look effect that lasts. Multi-Vitamin Complex energizes and nourishes hair. UV filters protect hair color against fading, while a conditioning polymer complex provides static control and strong fixation. The high-viscosity gel dries fast and makes hair easy to style and finish. To use: Apply to damp or dry hair and shape hair into desired style or smooth on for a wet-look effect.
• Keune Blend Wax: Smooth, clear wax, ideal for short and medium lengths. It creates perfect definition sans grease. Simply rinse it off with water at the end of the day. Multi-Vitamin Complex energizes and nourishes hair, while glycerin and mineral oil add moisture and shine. Hair won’t dry out and remains pliable for easy styling. To use: Apply to damp or dry hair, then scrunch, squeeze and style, as desired.
• Keune Fiber Wax: Structure-strengthening fibers give hair body, volume, texture and structure, all while maintaining an elastic, flexible hold without adding weight. Multi-Vitamin Complex energizes and nourishes hair. Rice proteins provide natural protection from UV rays. To use: Emulsify a small amount in your palms and apply to damp or dry hair. Style to perfection.
• Keune Blend Glue: Water-resistant glue locks hair in place without stickiness for ultra-strong, ultra-matte, ultra-stylish hair. Multi-Vitamin Complex energizes and nourishes hair. A special co-polymer forms a moisture-balancing, water-resistant film to fight humidity. To use: Emulsify in your palms and work through damp or dry hair.
• Keune Blend Sea Salt Spray: Pure sea salt gives hair more volume, body and texture instantly without making it dry or tangly. To use: Spray all over towel-dried hair. Allow it to air-dry or grab a blow-dryer for even more texture.
• Keune Blend Prep Spray: Heat styling prep spray with soft styling polymers not only protects hair from heated styling tools, but also helps styles last longer. Multi-Vitamin Complex energizes and nourishes hair. To use: Spray generously on dry or damp hair. Blow-dry and style.
• Keune Blend Gloss Spray: Shine boosters make hair super-glossy and shiny, while providing grease-proof definition. To use: Hold the spray 12 inches away from dry hair and spray away.
• Keune Blend Refreshing Spray (Dry Shampoo): Lightweight formula cleans without water, as it absorbs oils and volumizes for good-as-new second-day hair. Multi-Vitamin Complex provides instant conditioning. To use: Shake well and spray throughout the hair to absorb oils and odors. Or, spray directly onto roots. Allow it to sink in, then brush or work it lightly into the hair.
• Keune Blend Volume Powder: Lightweight powder pumps up volume and creates incredible while retaining hair’s natural movement. The flexible hold leaves hair easy to style and restyle and builds as you add product. The product has a backcombing effect that lasts throughout the day. To use: Sprinkle a small amount of powder on the roots of dry hair. Massage it in and style as desired. For extra volume, apply powder to the entire hair shaft.
• Keune Blend Fixing Spray: Powerhouse working and fixing hairspray ensures maximum hold and big volume that lasts all day yet brushes out easily. It’s super-strong but won’t give you helmet hair. Multi-Vitamin Complex energizes and nourishes hair. To use: Hold the can 12 inches away from the hair and mist across. Shape the hair quickly before the spray dries.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai