In the salon, time is money. Products that multitask (with the same fierceness as a busy stylist) become indispensible; if you can offer several benefits in one spray, your day is made.

ECRU New York has launched their new ECRU Smoothing Blow-Dry Spray, with a combination of features that help create smooth style and keep it that way. Infused with Hydrolyzed Keratin, a protein that 'fills in the gaps' to smooth hair strands, it strengthens hair while also adding flexiblity. 

Watch it in action: 

“We sourced skin care-grade ingredients to accomplish our mission of products that would treat and perform,” says the creator of the line,  Carmen DePasquale. “We were also adamant that less is more, so every product created had to offer two, three or more benefits, eliminating the need for dozens of unnecessary products. Fewer products meant less inventory in the salon, less clutter on the shelf, less confusion to the user and an overall better experience for everyone involved.”

About ECRU Smoothing Blow-Dry Spray: 

• Smooths coarse hair

• Decreases blow dry time

• Style-extender

• Humidity-resistant

• Heat protection

Learn more here.