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How can you control the heat generated from the bleaching (lightening) process? Since 2004, Vitality's, an Italian brand has produced products for lightening hair. Their product Deco Jo, an extra delicate bleach with Jojoba oil, does just ...
Joico presents two new products to create a beautiful salon blowout without hair suffering heat damage. Heat Set Blowout Perfecting Crème features a light, weightless hold that extends blowouts for up to 3 days while providing heat ...
This is being updated, constantly, as more and more beauty industry brands are stepping up and looking for ways to help salons and stylists.
Joico joined forces with Bella Pilar to design limited-edition Breast Cancer Awareness collection called “Power Up for Hope." The collection includes top styling products Power Spray fast-dry finishing hairspray and Power ...
For flawless wedding-day hair, Joico’s International Artistic Director, Damien Carney offers insider advice that guarantees “wows” down the aisle.
Treat your male clients to variety! Whether they are looking for a grooming product, skin soother, or a fix to their hair thinning problems, these new products will give them the options they are looking for.
With a cosmetology license in hand, Sara Jones blazed a career path that’s brought her to lead Joico/ISO, one of the most dynamic manufacturers in industry. After working two years behind the chair, Sara Jones became an educator for Redken, traveling a five-state region in the Midwest educating salons in haircolor. She eventually moved into sales management, holding executive positions for several top manufacturers, including Wella, Graham Webb, Sebastian and Matrix, before finding her way to Joico in 2005. In 2011, Jones was named the City of Hope’s Spirit of Life Honoree and she spearheaded a year-long industry campaign which raised $1.2 million for the healthcare facility.
Joico Celebrity Stylist Cherry Petenbrink whips up a Rock of Ages, ‘80s-style update.
At Sunday night's Screen Actor's Guild (SAG) Awards 2019, Emily Blunt was styled by Laini Reeves using products from Joico to keep her looking award-winning all night long.
Social media all-star Larisa Love joins Joico's Punta Cana 2018 roster of headliners at the Global Destination Education event.
