MENU
SEARCH
Orlando Pita for Biosilk created the effortless-looking texture seen at DVF's Spring/Summer '14 shows--and it was a packed house full of celebs, top editors and designers. And MODERN was there, front row!
Read the story behind the LIMITED EDITION Bright Pink CHI TOUCH Blow Dryer and how it got it's name.
Farouk Systems welcomes salon industry professionals from 7 continents, and 123 countries, for the Farouk 2013 Cancun Conference--three days of education!
And What’s Cool in Texture Tools! Innovations in styling tools are spot-on for texture clientele, whose hair often requires extra styling time. The latest tools come with less weight and more features that minimize hair damage while maximizing results.
Mary Wilson, VP of Marketing for Farouk Systems, offers tips on HOW TO be discovered to become the next big hair star.
CHI's Sara Moreno offers the HOW TO get the beautiful crown worthy finish worn by Erin Brady, the new Miss USA.
Nikki Bella hit the red carpet at Miss USA with a beautiful bun and gave a shout out to CHI, Farouk and Vicky of Vicky's Salon in NYC.
Farouk Systems sponsored the Miss USA pageant. The CHI ARC and G2 were introduced to the 51 contestants and the public at the show. Get details here.
Tammy Mixon demos the new CHI ARC for several of the Miss Teen contestants. Here she offers a HOW TO and some "teen girl tips" for the professional for Prom and beyond.
The Official 2013 Miss USA CHI Styling Team created the looks for all contestants in the preliminary competition that aired live on MissUSA.com last night. Now the team gets ready for the big night, the 2013 Miss USA Competition this Sunday airing LIVE from Las Vegas at 9 p.m. ET on NBC.
Anna Cantu shows HOW TO create perfect curls with the new CHI ARC and G2 irons.
Farouk Systems, Inc. announces the launch of the new automatic rotating curling iron, the CHI ARC, available June 1, 2013.
MODERN went behind-the-scenes during a commercial shoot for new CHI styling tools. Watch artists in action!
Read about the new CHI Digital Deep Waver.
Farouk Systems, Inc. announced its expansion into Turkey with the launch of CHI Cosmetic Import Export Industry and Trade Limited Company.
Farouk Systems hosted its first annual three-day educational symposium at the CHI headquarters in Houston, TX on Thursday, March 21.
On Sunday, March 24 in Houston, the Farouk family threw a party to celebrate another "Celebrity Apprentice" episode that featured their brands CHI and BioSilk, and a challenge to celebrities on how to promote them.
