
Schwarzkopf Professional Announces the LIFT Transformation Series
With liftoff in Los Angeles, this series of events will feature industry leaders, artist influencers, inspiration and education. Fall 2024, LIFT travels to Chicago and Austin.

With liftoff in Los Angeles, this series of events will feature industry leaders, artist influencers, inspiration and education. Fall 2024, LIFT travels to Chicago and Austin.

Schwarzkopf is partnering with celebrity hairstylist Chris Appleton as the brand's new global color ambassador to help launch its new campaign, “What Story Will You Tell?”

Celebrity stylist Eduardo Ponce used Schwarzkopf Professional to color Paris Hilton's mermaid-inspired tresses for the 2024 Grammys.

Schwarzkopf will be working with actress and producer Sofia Vergara as Global Brand Ambassador to help launch its new campaign, “What Story Will You Tell?”

When it comes to selecting a lightener, one size does not fit all. Different formulations perform different functions and if you choose wisely, your hair color results will ascend from good to great. Not sure where to start? Well, you’re in luck. We turned to Schwarzkopf Professional® Artist Team Member Sam Stahl, @hairbysastahl, for a breakdown of lightener types plus best practices for each.
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Patricia Nikole has joined Schwarzkopf Professional as the first-ever U.S. artistic ambassador.

Whether it’s an icy blonde or a rich, brass-free brunette, these shades require serious knowledge of color theory, formulation and placement. It’s also hugely helpful to have cool color shades at the ready--sophisticated shades you can trust to produce the results your clients crave and that you envision. Well now there’s a new range of colors from Schwarzkopf Professional® that does just that!
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Base breaking, base shifting, base bumping. No matter what you call it, it’s a technique that will elevate your color work to next-level results. What’s more it’s quick and easy to do and adds revenue to your hair color tickets. The most successful colorists in the world consider base breaking a “must” in order to produce the sophisticated results their clients expect. Here’s what you need to know about this hair color “secret weapon.”
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Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

Get the breakdown for Margot Robbie's perfect Barbie blonde hair just in time for the Barbie movie premier.

Lauren Grzeszczak found her power as an artist when her salon switched to IGORA VIBRANCE® demi-permanent hair color and the rest of the Schwarzkopf Professional® line. Get all the details on her journey, as well as this ravishing red refresh.
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This past September, colorists partnered with stylists to create show-stopping hair for our Artist Session Creator Series event. Geribeth Stigen and Shannon Demont's white-blonde transformation now graces our Winter 2022 cover--see how they created the look.

How much do you love your “extra” clients? The ones who challenge your creativity, your skills, maybe even your patience? These are the clients ready and willing to go beyond “a trim and a few highlights”—the ones that make you light up with anticipation when you see them on your schedule.
Sponsored by Schwarzkopf Professional USA

Thermal damage, dehydration, breakage, unruliness, lack of shine, and lack of body can all make hair color, cutting, and styling a challenge. Schwarzkopf Professional has solved the problem. Meet the FIBRE CLINIX system, a true breakthrough in the science of healing damaged hair.
Sponsored by Schwarzkopf Professional USA

Meet Colour Alchemy: prismatic, responsive, temporary hair color that reacts to temperature. Inspired by nature and designed with science, Colour Alchemy is a completely innovative approach to hair color. Prismatic and iridescent, it’s a temporary hair color that produces bright tones and holographic reflections.
Sponsored by Schwarzkopf Professional USA

By using sophisticated toners like the Schwarzkopf Professional Bond Enforcing Deep Toning collection, you can add modern dimension and tonality to your work. Want to give your highlight clients an upgrade with root smudges, melts and lowlights? See how color pro Becca Ortiz creates sophisticated, customized color looks with BLONDME Bond Enforcing Deep Toners.
Sponsored by Schwarzkopf Professional USA

As a color pro, you’re always on the lookout for ways to upgrade your blondes. Schwarzkopf Professional® is ready to assist with two new blonde how-tos, featuring formulas and step-by-steps, both feature the upgraded IGORA ROYAL® Highlifts which create clean, clear, healthy results on warm and cool tones.
Sponsored by Schwarzkopf Professional USA