
ECRU Smoothing Blow-Dry Spray for All Day Style
A new multitasking spray that reduces blow dry time and tames unruly texture.

A new multitasking spray that reduces blow dry time and tames unruly texture.

One of the best things about multi-textured hair is the ease of enhancing or tweaking the natural movement to the desired shape.Aquage Master Educator Trisha Granados says altering texture on curly clients is easier with the four Aquage Texturizing Line products.
Sponsored by Aquage

Stephanie Sandoval will oversee all aspects of Keratin Complex’s international and chain sales and education division.

Bridal stylist Sarah Malinda reaches for her Olivia Garden Ceramic + Ion Professional Flat Iron to give her clients the shine and smoothness they desire with quick results.

Inoar Professional's Thermoliss Professional Anti-Frizz Treatment features two steps. The treatment is botanical and vegan with organic acids, formaldehyde-free and paraben free, and provides volume reduction in hair for up to 12 weeks.

The product is designed to replace the keratin that's lost when hair is exposed to the sun and environment and styling and chemical services.

This video of features Donovan Mills @donovanmillshair offering his tips, tricks, and techniques for a shiny, smooth blow dry service.

The new KCMAX Maximum Keratin Smoothing System combines a proprietary keratin blend with smoothing technology to deliver hair that is healthier, smoother and straighter for up to three months.

Festival season is here! Create looks perfect for summer with Kenra Professional's latest launches: Nitro Memory Creme, Platinum Air Dry Creme and Smoothing Blowout Lotion.

The new hot brush is designed to create effortless second-day styling.

Alfaparf MIlano's Cristalli di Seta is a two-phase smoothing serum for all hair types. It contains Urban Defense Pro, its new active ingredient that protects the hair fiber from pollution.

If you were stranded on a desert island with only one thermal styling tool, make sure it’s this one. That’s because the new HOT Tools Black Gold Ionic Salon Flat Iron does it all—smooths, curls, waves, creases, coils, you name it!

This iron’s unique, cylindrical shape allows you to maintain massive volume in the hair, even as you’re flat ironing. It also creates luscious texture.
Sponsored by Hot Tools

Flat irons are truly one of a stylist’s most essential tools. Now this workhorse tool becomes even more indispensable thanks to the new HOT Tools Black Gold Ionic Salon Flat Iron.
Sponsored by Hot Tools

This lightweight, heat-activated balm is powered by an advanced, time-released encapsulation technology that protects against frizz-inducing humidity for more than 24 hours.

Hyams was previously executive director of marketing within the organization and has been with Keratin Complex for over 6 years.

Is your client struggling with their frizzy or resistant hair? Here's a way to make it smoother, healthier and way more manageable. Not to mention it reduces your client's styling time!
Sponsored by GKhair