FORMULA HOW TO: From Dishwater Blonde to Dazzling, Rich Red

Another example of #HairdresserMagic found on Instagram, this one impressed with the dimension and shine hairdresser Stephanie Robidoux brought to her client's hair, which is a natural level 5 (on the Matrix scale).

ON INSTAGRAM: Illumina Formula for a Copper Glow

Philip Ring's work on Instagram caught our eye. His client left his chair with a glowing, warm finish and here's the formula.

Why Do You Need a Social Media Team?

You can create all of the hype about your salon, but if you're not on the social-spape, no one will hear it.

BEFORE AND AFTER: Orange is the New Blah!

When MODERN Instagram follower Garth Crittendon, a stylist at Sizzorworks Style Studios in Ft. Wayne, Indiana, shared this before and after with us, we knew we needed to track down the formula!

ON INSTAGRAM: Lovely "Before & After" with Extensions, Balayage

Spotted on Instagram, this beautiful 'before and after' by Karine Herrin of Utah. Get the how-to here!

COLOR HOW-TO: Level 10 Blonde with Virgin Application

Learn the steps to create a beautiful, soft level-10 blonde using a virgin application technique and Matrix lightener.

Pregnancy at the Salon

In feedback from a Healthy Hairdresser Instagram post, you told us how you handled pregnancy while working at the salon.

My Day With GEORGE PAPANIKOLAS: Kardashians, Dubai and Instagram

George Papanikolas IS a great hairdresser. I got to spend a full day with him for a shoot and learned so much, including his signature highlighting technique, his affiliation with Belle Femme in Dubai and how Instagram has contributed to his fame. Learn more about the Matrix Celebrity Stylist here.

Introducing Instagram Direct

If you haven't began using Instagram for your salon, there's no better time than now. Here's a refresher on how Instagram Direct can help your salon.