
Meet Urban Alchemy: Personalized Professional Hair Care
Urban Alchemy introduces a line of customizable professional hair care for the U.S. market, with salon and consumer focused strategy.
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Urban Alchemy introduces a line of customizable professional hair care for the U.S. market, with salon and consumer focused strategy.




Melody and Michael Lowenstein of Ross Michaels Salon, the PRAVANA Collective hair artists behind the holographic hair movement, drew inspiration from the ever-popular Valentine’s Day sweet to create this seriously beautiful Candy Hearts-inspired look! Formula here.
Meet the Spread the Love winners! MODERN SALON and First Chair were given the tremendous honor to be a part of the Matrix judging panel that picked 2012's Spread the Love group. Each of the 20 finalists would have made an incredible addition to the team but, in the end, only six could be chosen.
Campbell McAuley is stylist to many of Hollywood’s hottest names. Louise O’Connor has created show-stopping looks for her celebrity-client roster since the salon opened in 2005.
Biolage R.A.W. Fresh Recipes offer a customized cleansing and treatment experience.
Matrix's 2013 Spread the Love Program application process is coming up fast! Starting June 1, 2012, cosmetology students and recent grads that will be licensed by January 1, 2012, or have graduated on or after January 1, 2011 and are 21 years old, are invited to apply for this opportunity.
Pravana has just released their newest shade of ChromaSilk Vivids hair color—Wild Orchids!
Red carpet style is always something to get excited about and the looks at the 2010 American Music Awards were no exception. From Rihanna's red spirals to Taylor Swift's surprisingly straight tresses, celebrities brought their A-game to the arrivals carpet. And while there were some misses—FYI Avril Lavigne, it's no longer 2002—there were several great styles worthy of some love. Here are five favorites, plus how to get Rihanna's curls.
Krystle Waivio uses her hands to shape and sculpt these looks, incorporating products that will impart moisture and shine. And by working with a curl pattern, she is able to set a style in place with ease.
The nail look at Pamela Love was inspired by the bohemian Moroccan theme of the collection," said essie manicurist, Elle Gerstein.