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Events|Articles|Jul 25, 2012

Dimitrios At NAHA

Dimitrios Tsioumas won TWO categories at NAHA: Contempory Classic and the big one: Hairstylist of the Year. After each win Dimitrios met with Modern Salon Media Beauty and Fashion Director Maggie Mulhern for a video interview to share the impact of the victories.

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Career|Articles|May 4, 2012

How-to: Rockin' Red Makeover!

Equipped with Goldwell products and a client who was willing to make a dramatic change, Celebrity Stylist Marie Ferro transformed this client's original dull, over-processed hair color into a bright, lively red. Are your clients looking to go red this summer? Read this how-to where you can learn the exact steps you need to take in order to achieve this kind of look. Your clients will be thanking you!

Galleries|Articles|Apr 3, 2012

Butterfly Effect - Nature Inspired

For the International Color Zoom Creative Team, the extraordinary beauty of nature fascinated and inspired the colors and styles displayed in the Color Zoom ’12 FasciNature Collection, interpreted here by Goldwell International Artistic Director Dimitrios Tsioumas.

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Color|Articles|Apr 2, 2012

Show-Stopping Blonde

“You Can’t Get Supernatural from a Supermarket” is Goldwell’s recently launched direct-to-consumer marketing campaign, and it shines a light on the advantages of professional, in-salon color services over at-home box color.

Galleries|Articles|Apr 2, 2012

SuperNatural Color

“You Can’t Get Supernatural from a Supermarket” is Goldwell’s recently launched direct-to-consumer marketing campaign, and it shines a light on the advantages of professional, in-salon color services over at-home box color.

Career|Articles|Mar 16, 2012

You Can't Get Supernatural From a Supermarket: Here's Why

Goldwell's newest campaign, "You Can't Get Supernatural from a Supermarket," is designed to raise consumer awareness of all of the advantages of the professional, in-salon hair color service vs. at-home box color. In addition to a photo shoot in the April issue of MODERN SALON showcasing all the perks of professional color, we also caught up with Goldwell's Vice President of Education John Moroney, who also has more than 20 years of experience working as a salon professional, who said the campaign really strikes at the core of the industry—getting clients, and dollars, back into the salon.

Career|Articles|Mar 9, 2012

How to Cast the Perfect Model for a Photoshoot

What should a stylist look for when casting models? How do you effectively screen and consult with models? What is the difference between casting a model for a photo shoot vs. a show or a class? Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives practical and creative advice for picking the perfect model who wants to work with you again and again.

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