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SEARCHCool blondes can be hot in the summer!Many clients want to lighten up as temperatures outside rise, and Joi Rooks, owner of Fresche Salon in Atlanta, Georgia, brought her level 5 client to a light, bright blonde."My client came in with ...
Cool blondes can be hot in the summer!
Many clients want to lighten up as temperatures outside rise, and Joi Rooks, owner of Fresche Salonin Atlanta, Georgia, brought her level 5 client to a light, bright blonde.
"My client came in with level 5 dark hair and wanted to be as light blonde as I could take her," Rooks says. "I approached this as a virgin application, leaving the roots out."
STEP 1: Apply Goldwell Oxycur Platin and 40 volume to midshaft and ends. Process 30 minutes.
STEP 2: Apply the same to roots and process 25 minutes.
STEP 3: Shampoo with Goldwell Dualsenses Rich Repair Shampoo.
STEP 4: Mix Goldwell Elumen SV @10 with a splash of AN @5. Apply and process 20 minutes.
"The key to this color is maintaining touchups," Rooks says. "She will need them about every three to four weeks."
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