Convincing the Reluctant Client
Check out some solid advice on how to address typical situations encountered in the salon from global beauty educator Carlos Valenzuela.
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Check out some solid advice on how to address typical situations encountered in the salon from global beauty educator Carlos Valenzuela.



Let's spend a little time with my friend, Peter.
If you think other stylists can "steal" clients from you, you're looking at the situation from the wrong perspective.
This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend.
I have always felt Latinas value looking their bonita best more than their non-Hispanic comadres. And, a recent Univision study seems to support my hunch. More than proving myself correcto, it’s a wake up call to the salon industry to attract more Latino staff and clients. comadres. And, a recent Univision study seems to support my hunch.
You can go to a trade show without a plan, hang out, be bored and vamonos. Or, you can study the brochure and create a route that supports what you like and need. Which is it, grasshopper?
How does a recession affect a salon professional, and why should you care?
You have homework: make two calls. One to your State representative demanding licensing, next, call your area beauty school and offer to do a free class.
Finally, I sense a turn in our hair fashions. Could just me, but does anybody else catch the smell of hairspray in the air? Hairdressing, as in moving the hair with purpose, placing it in a desired form, and spraying it to keep it there---that’s what I mean.
Clear out the old to make room for the new - new ideas, new attitude, new revenue.