Joico Silk Result Thermal Smoother
A weightless formula with silk amino acids, silk silicone and silk surfactant prevents heat damage.
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A weightless formula with silk amino acids, silk silicone and silk surfactant prevents heat damage.
Joico’s Sue Pemberton and Cherry Petenbrink share formulas for how to recreate the intense, vibrant colors seen on the runways at New York Fashion Week.
Joico has harnessed the reconstructive qualities of its patented quadramine complex technology to create K-Pak Waves for healthy, shiny, and frizz-free curls on all hair types.
This weekend, Joico inked a deal with Beth Minardi to make her the Vero K-Pak Color Spokesperson for its Vero K-Pak color line. Minardi will be the official endorser and spokesperson for the line, using the products exclusively at her salon.
In time for holiday get-togethers, special soirées and fabulous parties, Joico is releasing a series of videos that help everyone ring in the season in style.
Joico pampered beauty-lovers on a Beverly Hills rooftop the day before Mother's Day, May 11.
Joico, known for fantastic color formulas and a powerful liquid line, just launched the K-Pak ReconstRx VaporIron, an innovative styling iron designed to reconstruct, repair and protect the hair as it smooths and straightens.
Joico partnered with Beverly Hills Housewife Kyle Richards to celebrate Fashion's Night Out in Beverly Hills by hosting a Braid and Bun Bar.
These glowing Joico highlights were inspired by summers spent in Ipanema, Brazil.
Rich in manketti, argan and evening primrose oils, seals and nourishes hair cuticle, discouraging premature color fading.