Attendees called the 103rd edition of ABS “the Coachella of the Beauty Industry” as 20,000+ Beauty Professionals gathered for education, connection, and inspiration.
In the Against the Grain collection, Aquage co-founder and creative director Luis Alvarez uses a combination of texturizing products and tools, hair wefts and imagination to create low-commitment/high-impact transformations.
Recently Matrix has recognized the demand for bi-lingual education in the hair styling profession and to meet that demand, Matrix has assembled Latino Expressionists, an elite squad of Spanish-speaking hairstyling pros. Led by Matrix Artistic Designer Robert Santana, this group of 14 stylists will bring Matrix education to Spanish speaking hair stylists throughout the U.S.
Carlos Valenzuela is a consultant to the professional beauty industry specializing in hairdressing and makeup education, goal and strategy development, and Latino market outreach. This is Carlos' first blog entry with MODERN SALON.
Looking to escape the January tristeza? There’s a bit of “que pasa?” right after the busy holidays, isn’t there? Nothing perks the espirito like amicable competition. Here’s a shake it up idea from the El Paso dinamicos beauty professionals.
Imagine a time when updos weren’t enough—headdresses were the symbol of authority and power. In ancient Egypt, ornate headdresses were reserved for royalty. The wealthier the person, the more magnificent the ringlets. This concept inspired Liza Espinoza and photographer Luis Alvarez’ to create the Artifacts collection.
On June 21, Ulta Beauty proudly opened the doors of its brand-new downtown Chicago store for a sneak peek celebration of its 999th location. The grand opening on the Magnificent Mile showcases Ulta Beauty’s new look.