MENU
SEARCHRecently Matrix has recognized the demand for bi-lingual education in the hair styling profession and to meet that demand, Matrix has assembled Latino Expressionists, an elite squad of Spanish-speaking hairstyling pros. Led by Matrix Artistic Designer Robert Santana, this group of 14 stylists will bring Matrix education to Spanish speaking hair stylists throughout the U.S.
There are more than 35.5 million Spanish speaking people in the U.S., and more than 45 million who speak Spanish as a first or second language. Recently Matrix has recognized the demand for bi-lingual education in the hair styling profession and to meet that demand, Matrix has assembled Latino Expressionists, an elite squad of Spanish-speaking hairstyling pros. Led by Matrix Artistic Designer Robert Santana, this group of 14 stylists will bring Matrix education to Spanish speaking hair stylists throughout the U.S.
“We have observed the rapidly growing Hispanic market for some time now,” comments AVP of Education Cheryl Nishi. “We felt it was important to create a group of educators to communicate with these stylists, and to present our message in a consistent manner. With Latin Expressions, we now have an incredible team that is technically strong and philosophically aligned.”
The initial Latino Expressionists team will consist of the following educators:
• Carlos Ramirez, Santa Ana, CA
• Jose Rodriguez, Orange County, CA
• Alejandro Araya, Atlanta, GA
• Azriel Arce, Providence, RI
• Juan Blanco, Mamaroneck, NY
• Junno Rivera, Brooklyn, NY
• Elvira Garcia, Chicago, IL
• Patricia Rodriguez, Milwaukee, WI
• Fabian Cisneros, Naples, FL
• Rodsly Ortiz, Houston, TX
• Lorraine Marie Cortes, Ft. Lauderdale, FL
• Lorena Dominguez, Carney, NJ
• Angel Delgado, San Lorenzo, Puerto Rico
• Ray Rojo, Ft. Morgan, CO
In the months to come, Santana will recruit and lead the training for additional team members.
“I’m so excited to work with this team,” says Santana. “Each is technically strong and passionate about the opportunity to contribute something important to their culture. I believe they will provide Matrix with a powerful voice within the Latin hairdressing community.”
Latin Expressions is currently available for classes and seminars in New York, Florida, Texas, California and Chicago, IL. The first team show presentation is slated for America’s Beauty Show 2012 in Chicago and the team will go on to appear at major shows and events throughout the year.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
