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In The Know|News|Jul 11, 2011

Joico sponsors Oscars lounge, give products to celebrities

Joico recently became the exclusive hair care sponsor for the Stuart Weitzman Oscar Style Lounge in West Hollywood and gave beauty products to celebrities such as Jessica Lowndes of "90210," Perry Reeves of "Entourage," Melissa Rycroft of "The Bachelor" and "Dancing with the Stars," Brooke Burns of "Melrose Place," and Abigail Spencer of "Mad Men."