Patrick McIvor, Artistic Director for Matrix, and specialist in social media and new experiential educational formats, is also the owner of his very successful salon Patrick McIvor Color Studio in Bethlehem, Pennsylvania. We most recently heard about his Apple Digital AV Adapter that mirrors exactly what is on iPad 2 or iPhone 4S that he uses to convey information to his clients or staff via widescreen TV, video projection screen, or other HDMI-compatible display.
If you have to discount, make it count. That’s what Claudia Diesti does to promote her Styles by Claudia suite. At stylesbyclaudia.com, she posts one special, but clients can only get it if they provide a name and e-mail address, which goes in her file.
I recently had the chance to lunch with KPSS President and CEO Mario Argenti, who oversees North American operations for Goldwell and KMS. Argenti spoke enthusiastically about how their brands, educators and networks of salons are helping stack the deck to help stylists and colorists succeed in spite of the economy.
You're having one of those days. You're late to work, your first client never showed, you dropped some mustard on your pants at lunch. Grrrrr. Just when you think things can't get worse, you’re mixing color for a client, you drop the bowl and the color goes everywhere, all over her new designer purse. With a bad day, when it rains it pours.
What happens to gift card-holding customers when that business goes under? In most cases, the customers are simply out of luck. But, Sandy Stroehmann, founder of Elixir Mind Body Massage, in Denver, Colorado, sees this misfortune as an opportunity to introduce her business to a new crop of clientele.
Traditionally, salons are not the most conducive environments for staff meetings. Meetings must be held at times when the salon is closed for business—but that’s often a challenging time for staff members to gather. For Bryan and Silvia Nunes, owners of Blo in Raleigh, North Carolina, the solution was the establishment of a High-rise account via highrisehq.com.
With the economy taking its toll on the clients of the upscale Emerge Spa and Salon and G20 Spa and Salon on Newbury Street in Boston, owner Joyce Hampers designed a program that helps clients invest in themselves by maintaining their beauty, grooming and wellness routines while they are job hunting.
