Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
Filling the Books
If you have to discount, make it count. That’s what Claudia Diesti does to promote her Styles by Claudia suite. At stylesbyclaudia.com, she posts one special, but clients can only get it if they provide a name and e-mail address, which goes in her file.
by Staff
January 10, 20121 min to read
Claudia Diesti of Eclipse Salon and Day Spa in Wellington, Florida.
If you have to discount, make it count. That’s what Claudia Diesti does to promote her Styles by Claudia suite. At stylesbyclaudia.com, she posts one special, but clients can only get it if they provide a name and e-mail address, which goes in her file. Then, anytime she has a cancellation, she sends an e-blast to everyone about the opening. The cancellation is filled every time and she’s currently 100-percent booked two weeks in advance.
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