
Goldwell Unveils 2024 Color of the Year: Midnight Berry
Inspired by the mystery of the midnight sky, Midnight Berry is Goldwell's 2024 Color of the Year.

Inspired by the mystery of the midnight sky, Midnight Berry is Goldwell's 2024 Color of the Year.

PRAVANA has released three new ChromaSilk VIVIDS colors to add to their purple portfolio. Check out the Digital Purple Palette!

The periwinkle hue—PANTONE 17-3938 Very Peri—can make a bright statement in hair, makeup and nails.

This hair color looks so fresh for spring. Get the formula and see how it fades to a perfect vintage violet, two weeks later.

Josh Boynton says that rose undertones, for both gold and brown bases are flattering for just about any skin tone. Here he shares details for a recent makeover with a lovely rose brown result.

“This client found me on Instagram through another stylist friend of hers,” says Montana Schmidt. It had been 9 months since Schmidt last saw this client. “Our original plan was to just bring her blonde back up and to go brighter. As you can see we ended up with something a bit more fun!”

"I had the pleasure of meeting this client for the first time after she was inspired by a similar look I did on another client," says Ashlie Marmo (@ashytones). "It has been quite a few years that anything had been done to her hair so she was looking for a BIG change."

Get the formula for this beautiful icy color. PLUS styling tips using the WetBrush Pro collection.

Alyssa Wiener (@alyssawiener), a master stylist at Whip Salon in Westport, CT., says new client Lynette “has always wanted to go her favorite color, purple. I was so excited to make that dream come true for her!”

This client, an artist, allows her colorist total creative freedom with her hair color. "It's when I have client's like this I feel I do my best work," says Josh Boynton.

This client was looking for a dimensional, rooty red violet for her birthday. Challenge accepted, and mission accomplished by one of MODERN'S favorite colorists.

If you've taken the time to create it, help your client maintain it.

Just like looking at a cookbook, sometimes it helps to browse formulas for mouthwatering color recipes. Five trends, eight formulas!

A blazing purple, pink, and orange. Get the formula for this five-hour process.

A deep, dark purple and a flame-orange spice from Guy Tang using #mydentity.

Holly DeCastri creates a pastel peach and lavender color melt using Goldwell's Pure Pigments color additive for max shine and color hold.

Artist Connective member Sadé Huckabee uses vibrant colors that make her clients' hair stand out.