
PRAVANA Expands HydraGloss Line with Two Red-Violet Shades Inspired by the “Cherry Cola” Trend
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.

As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.

To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.

In honor of the Fourth of July, we are bringing back 11 looks that are bold, bright and sparkly.

A combo of baby and chunky weaves plus a Difiaba formula created this flaming crown.

Coming in hot! A dimension specialist shares the breakdown for this warm coppery goodness.

“This lovely lady loves to do that big dramatic change once a year,” says Christina Luck. “We got her to a gorgeous icy blonde last year and now she was ready to make the plunge into copper red.” Check out the lovely new shade and get the formula.

Atlanta colorist Kayluh Stewart shares her secret to making her best color work stand out: a blowout using this tool. Plus, get the formula for this rich red.

Colorist Britny Bassett demos how she took a client with virgin level 8/9 strawberry blonde hair and turned her into a vibrant redhead in this tutorial.

“This guest had a 4 plus month grow out level 3 darkest brown and the ends were a fade vivid at a level 10 with a mint stain,” says Franco Hernandez (@hairbyfranco). “She requested a ‘creation’ of a deep to vibrant red.” Details here.

California colorist Sadie Gray shares her formula and steps to using Green from Aloxxi's Ultra Hot Fashion Tones in this video tutorial.

Samantha Daly was "in heaven" when her new client requested anything in the red or copper family. This melt is magical.

As most colorists know, red can be challenging. Shade selection, formulating and maintaining the color has stumped many a salon pro. Cossondra Kaeding, a Redken Brand Ambassador and color expert, shares her top five tips to making the experience great for both the colorist and client.

Colorist Constance Robbins is best known as the queen of red hair color. In this video tutorial, Robbins demos a blowout using Dyson's Supersonic hair dryer Professional edition to prevent color fade.

This client was looking for a dimensional, rooty red violet for her birthday. Challenge accepted, and mission accomplished by one of MODERN'S favorite colorists.

Just like looking at a cookbook, sometimes it helps to browse formulas for mouthwatering color recipes. Five trends, eight formulas!

A blazing purple, pink, and orange. Get the formula for this five-hour process.

Aloxxi Creative Team members Teri Dougherty, Michael Dueñas and Peggy Wright use their Diamond Strike Technique to create a copper fire hair color.