Behind the Scenes at Sexy Hair Ad CampaignSexy Hair is shooting its ad campaign and support promotional materials for the Spring and Summer of 2012. Modern Salon Media was invited in to participate in this enormous and impressive production. Rafe Hardy, Artistic Creative Director for Sexy Hair, shared with us the importance of big sexy curls in 2012 when Sexy Hair will launch Curly Sexy Hair Curl Reactivator and Big Sexy Hair Weatherproof anti Humidity Spray.

For reprint and licensing requests for this article, Click here.