It was Vidal Sassoon who taught us that it’s not the hair on the floor that they’re paying for, it’s what’s left on the head. For me, that was the first step in understanding the guest was never really paying for how much we did, they were paying for how they felt while we were creating a beautifying experience for them.
Patrick McIvor is Artistic & TechniCulture Director for Goldwell and KMS California. As one of the most respected colorists in the industry, the former Color Director for Nick Arrojo and Rodney Culter in NYC, is a cultural junkie inspired by international cosmopolitan influences from fashion and global trends to technology. He specializes in social media and salonable haircolor, and creates new experiential educational formats highlighting technology, technique and culture. The ideas he shares with stylists build business and connects them with community so they can “Take Back The Social Network.” Websites: www.patrickmcivor.com, www.goldwell-northamerica.com or www.kmscalifornia.com; YouTube: www.youtube.com/user/patrickmcivor; Twitter: patrickmcivor; Facebook: https://www.facebook.com/pages/Patrick-McIvor/130006393781192; Pinterest: http://pinterest.com/patrickmcivor/.