Tweezerman Turns 30!

By Lauren Salapatek | 12/27/2010 2:27:43 PM

 

It's not every day one turns the big 3-0, and when Tweezerman did they wanted to celebrate with some of its closest friends...and lots and lots of tools for eye-catching eyebrows, meticulous manicures, pristine pedicures and fabulous feet.

Famous as the "Beauty Tool Experts" to industry insiders, Tweezerman commemorated its 30th Anniversary with an intimate luncheon at West Hollywood's swank Sunset Tower Hotel on November 18th, 2010. Guests to the affair included editors, publishers, and sales representatives, all of whom walked away with the highly anticipated 2011 Tweezerman products.

"We are firmly entrenched in and embraced by the industry, and this milestone underlines it. We couldn't be more excited about our birthday," said President & CEO Dr. Cornelia Wittke. "The brand began with a pair of tweezers and has expanded into a full range of beauty tools for brows, lashes, manicure and pedicure. We have exciting growth plans for the future and will keep "wowing" beauty professionals with top quality tools and exciting innovations."

To conclude the celebration, the Tweezerman team presented product highlights that focused on key existing and staple items in the Tweezerman Professional line as well as the new Tweezerman Professional products for 2011

For more information on products and the brand visit Tweezerman.com.

 

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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