Visit The Wella World

By Lauren Salapatek | 11/29/2010 11:56:49 AM

 

Wella Professionals has just re-launched their new website: www.wella.com!

The website features an easy to navigate layout featuring sections for professional and retail. It also comes as part of a total revamp of the brand's digital strategy which includes heightened activity across social media channels like YouTube and Facebook—all aimed at supporting Wella Professionals hairdressers and driving clients to the salon.

Wella.com will offer the latest styles including behind-the-scenes information direct from Wella Professional's own Global Creative Directors Eugene Souleiman and Josh Wood, who will share insider secrets from the catwalks of glamorous fashion events.



The website has been specifically designed to deliver a platform for hairdressers to connect and fuel each others' inspiration. Now Wella hairdressers can set up their own blogs to showcase their talent and creativity in a virtual gallery. The website will also enable hairdressers to participate in a program of online training to boost their earning potential and profitability of their salons. The next phase of the Wella website will include a careers forum, helping salon-owners find new talent!

So what are you waiting for? Visit the site today: wella.com.

 

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

 


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