Visit The Wella World

By Lauren Salapatek | 11/29/2010 11:56:49 AM


Wella Professionals has just re-launched their new website:!

The website features an easy to navigate layout featuring sections for professional and retail. It also comes as part of a total revamp of the brand's digital strategy which includes heightened activity across social media channels like YouTube and Facebook—all aimed at supporting Wella Professionals hairdressers and driving clients to the salon. will offer the latest styles including behind-the-scenes information direct from Wella Professional's own Global Creative Directors Eugene Souleiman and Josh Wood, who will share insider secrets from the catwalks of glamorous fashion events.

The website has been specifically designed to deliver a platform for hairdressers to connect and fuel each others' inspiration. Now Wella hairdressers can set up their own blogs to showcase their talent and creativity in a virtual gallery. The website will also enable hairdressers to participate in a program of online training to boost their earning potential and profitability of their salons. The next phase of the Wella website will include a careers forum, helping salon-owners find new talent!

So what are you waiting for? Visit the site today:





ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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