By Lauren Salapatek | 10/25/2010 9:21:56 AM


Matrix has just introduced WONDER.BROWN, which lightens and tones in one simple step for brass-free results that fade true to tone.

Developed in China to address the challenges of coloring naturally dark, resistant hair, WONDER.BROWN is formulated with more tone to neutralize warmth when lightening naturally dark hair. It has stronger control over the natural underlying pigment versus traditional permanent color.

The CoverBrown Technology in this product balances the color contrast between natural and gray hair for reflective brown coverage for up to 50 percent gray. The Inner Lipid Conditioning Complex helps strengthen the hair and lock in smoothness and shine during the color process. Now even the most stubborn of brunettes can “KICK BRASS”. For more information visit





ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


Comments (0) Leave a comment 

e-Mail (required)


characters left

Feedback Form
Leads to Insight