Matrix WONDER.BROWN

By Lauren Salapatek | 10/25/2010 9:21:56 AM

 

Matrix has just introduced WONDER.BROWN, which lightens and tones in one simple step for brass-free results that fade true to tone.

Developed in China to address the challenges of coloring naturally dark, resistant hair, WONDER.BROWN is formulated with more tone to neutralize warmth when lightening naturally dark hair. It has stronger control over the natural underlying pigment versus traditional permanent color.

The CoverBrown Technology in this product balances the color contrast between natural and gray hair for reflective brown coverage for up to 50 percent gray. The Inner Lipid Conditioning Complex helps strengthen the hair and lock in smoothness and shine during the color process. Now even the most stubborn of brunettes can “KICK BRASS”. For more information visit www.matrix.com

 

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

 


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