Mood Swing by Luis Alvarez of Aquage

By Maggie Mulhern | 03/02/2010 10:50:17 AM


Watch Maggie's video interview with Luis Alvarez.
In this exclusive shoot for MODERN SALON, Luis Alvarez was inspired by his two favorite beauty events—the Academy Awards in Hollywood and America’s Beauty Show in Chicago.

Alvarez, who is a photographer as well as a hairdresser, has an eye for shapes, which he cultivated carefully on his red-hot models in this collection, titled “Mood Swing.”

“Most of the hair cuts I see on the streets fail to express their wearer’s personality,” he says. “The cuts have some form of round layering that neither enhances the facial features, nor reveals their character.”

Alvarez recommends cuts that are organically diffused, geometrically defined or a combination of both.
“A well-executed cut offers an internal structure that is geometrically defined and a perimeter shape that is organically diffused to delicately frame the face,” he says.

Photography & Hair Design: Luis Alvarez of Aquage
Make-up: Wanda Alvarez
Fashion Stylist: Patric Chauvez
Assistant Hair & Make-up: Carly Campbell of Aquage
Production: Don Wismer of Aquage

“It’s our ability to inspire, educate and motivate our customers to find their true beauty potential which defines artistic success.”

"Our goal as commercial artists is to create works of art that express our customer’s unique character.”
—Luis Alvarez

Products: Aquage Working Spray and Beyond Shine, Fashion: Prabal Garung

Products: Aquage Uplifting Foam and Transforming Paste, Fashion: Oscar de la Renta

Products: Aquage Finishing Spray and Beyond Shine, Fashion: Caroline Herrera

“The interplay of form and texture allows us to reveal personality and enhance individual facial aesthetics.”

Products: Aquage Defining Gel and Beyond Shine
Fashion: Dolce & Gabbana Silk Corset, Wolford Bodysuit,
Adrienne Landau Mariboa Jacket, Dolce & Gabbana shoes

Products: Aquage Silkening Oil Treatment and Beyond Shine
Fashion: Alexander McQueen

THE TEAM—From left: Maggie Mulhern, Patric Chauvez, Wanda Alvarez, Luis Alvarez, Don Wismer, Carly Campbell.

Related Content:
Luis Alvarez's "Mood Swing" Shoot (video)
Mood Swing by Luis Alvarez of Aquage (photo collection)





ABOUT THE AUTHOR: Maggie Mulhern

Maggie Mulhern is the Beauty & Fashion Director at Modern Salon magazine.


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