The key to building a successful men’s business is recreating a community gathering point where men can hang, talk sports and drink beer, says Marco Sison, owner of Chopperz The Non- Salon Men’s Grooming Lounge (chophair.com) in Hillsboro, Oregon. Chopperz’s success strategy includes:
Amenities: A complimentary cold brew with service; flat-screen TVs at every station with male-focused programming; stockpile of men’s magazines and national newspapers; Wi-Fi and free iMac terminals; three interactive plasma TVs with games; and staff members who specialize in men’s cuts and straight-razor shaves.
Signature Service: The Hot Six Cut for $35. Menu description: “Perfect when you need to relax and kick back. Cut, style, shampoo, conditioning treatment with our renowned stress-busting 10-minute scalp, neck and head massage.”
VIP: Chopperz encourages frequency with its Heavy Hitters VIP program. For $50 a month, members receive unlimited cuts, discounts on upgraded services and products, complimentary cocktails, and access to special events and promotions. “About 20 percent of our guests are signed up for the VIP program, and many of them are in here once a week,” says Sison.
Special Event: Each fall, Chopperz hosts Bierfest, a one-night taste test of 12 microbrews. Tickets are $10, and the four winners of the taste test are added to the bar’s menu.