FNO: Joico Hosts Braid Bar in Beverly Hills

By Anne Moratto | 09/10/2012 6:22:00 PM


Joico partnered with Matt Bernson Salon in New York City and with Beverly Hills Housewife Kyle Richards to celebrate Fashion's Night Out, September 6.   In both NYC and Beverly Hills, Joico created a pop-up Braid Bar.  Joico set up at Richards' newly opened boutique in Beverly Hills, KYLE by Alene Too,  one of the sites celebrating this evening set aside so devotees of fashion can mingle, mix, shop. sip and get their braid on.

click image to zoomJoico Braid Bar Menu on Fashion's Night Out at Kyle Richard's Beverly Hills boutique.

At both locations, a menu of braid options was on offer from the Royal Crown to the Waterfall to the Fashionista Side Braid. Joico favorites like JoiMist Firm and K-PAK Protect and Shine Serum finished each unique style.


Joico Braid Bar on Fashion's Night Out at Kyle Richard's Beverly Hills boutique.




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Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com


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