Joico partnered with Matt Bernson Salon in New York City and with Beverly Hills Housewife Kyle Richards to celebrate Fashion's Night Out, September 6. In both NYC and Beverly Hills, Joico created a pop-up Braid Bar. Joico set up at Richards' newly opened boutique in Beverly Hills, KYLE by Alene Too, one of the sites celebrating this evening set aside so devotees of fashion can mingle, mix, shop. sip and get their braid on.
At both locations, a menu of braid options was on offer from the Royal Crown to the Waterfall to the Fashionista Side Braid. Joico favorites like JoiMist Firm and K-PAK Protect and Shine Serum finished each unique style.