Joico's New RevitaLuxe Restorative Treatment

The new K-PAK RevitaLuxe Bio Advanced Restorative Treatment by Joico claims to repair and restore years of damage by reconstructing the hair structure from the inside out. What’s more, it claims to offer cumulative benefits, by continuing to correct and protect strands with regular use.

The RevitaLuxe Restorative Treatment features Joico's new bio-advanced, patent-pending, Keratin Peptide Complex which mimics the natural hair repair mechanism that exists deep within the cortex of each hair strand. This complex features bio-mimetic peptides that actively target and rebuild weak, damaged and broken areas on the hair.

Joicio claims that after testing on actual salon clients (after one use) the hair contained four times as many healthy keratin peptides as it did before application; and after three days of use, it contained more than seven times as many peptides.

RevitaLuxe guards against future damage from chemical, environmental and thermal stressors by creating a “molecular bandage” on the hair surface. It also helps prevent premature color fading and maintains color luster.

RevitaLuxe also contains:

· Keratin Amino Acids—19 essential amino acids that restore hair’s moisture balance to improve luster and elasticity.

·Joico Quadramine Complex—Joico’s signature combination of deep-penetrating, keratin protein molecules which provide damage repair and ongoing strengthening.

·Jojoba Oil and Aloe Extract

For more information about this product or to locate a Joico salon, please call 1-800-44-JOICO or visit www.joico.com.