Margaret Vinci Heldt On Inventing the Beehive Hair Style

By Alison Shipley Alhamed | 03/07/2012 3:53:00 PM

 

While at America's Beauty Show 2012, live at Cosmetologists Chicago's BeautyBASH, MODERN got the opportunity to chat with Margaret Vinci Heldt, who designed the world's first beehive hair style that debuted in 1960 on the pages of MODERN SALON—formerly known as MODERN BEAUTY SHOP magazine. Above, hear the interview with Margaret, or, read her story below:

The original beehive, created by Margaret Vinci Heldt for MODERN BEAUTY SHOP magazine. MARGARET VINCI HELDT'S BEEHIVE STORY: "In 1960, MODERN BEAUTY SHOP magazine called me and said, 'You know Margaret, something is happening to our profession—all we're seeing is The Pageboy, The Flip and the French Twist, but something is wrong—we need new ideas Margaret. You've always been creative, we want you to go home and think about what you'd like to do for our photo shoot. Really let yourself go.'

"I thought, 'What am i going to do that hasn't been done before?!' So i went home, took out my mannequin, and started playing. I remembered a little hat I owned, sort of a fez, which was really popular with Jackie O., and I really loved it. I'd always thought, 'Someday I'm going to invent a hair style that's going to fit right under that little hat.' Then, I realized, that's exactly what I should do for the photo shoot!

"Once I started working, I really liked what I saw—I realized I was doing something different, and I liked it! I went to the photographer, and MODERN had a model set up for me—she was a beautiful model with the perfect length of hair: when things are supposed to go right, everything just goes right! So, I started working, and things were really looking nice, and the editor who was writing up the story said 'Oh, Margaret, that's really coming along nicely.' And I sais, 'Yes but there's something missing!' So, I took a little ornament off the hat, made of black denim, I put it in the model's hair, and it looked just like a bee! The editor said, 'Margaret! That looks just like a beehive. Could we call it a beehive?' I said, 'You could call it whatever you want!' And so, the beehive was born. And, what a life is that! Now the style keeps coming back and coming back!" 

 

 

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ABOUT THE AUTHOR: Alison Shipley Alhamed

Alison Shipley Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at ashipley@modernsalon.com.

 


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spa weekend getaways    
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http://lawrencehealthcenter.com/  |  March, 07, 2012 at 04:50 PM

I always want to be a hairstylist back when I was a child. Because I love to cut hairs, and make it color, etc.

Debbi    
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Michigan  |  March, 07, 2012 at 06:09 PM

It would be lovely to see a photo of that first BeeHive to go along with this article :)

jenni    
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Solon  |  March, 19, 2012 at 04:07 PM

She is such an inspiration. A little imagination can take you a LONG way!

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