Why This Modern Shag Is the Year's Most Convenient Cut

The shag has long been the epitome of rock n’ roll aesthetic – casual, sexy and effortless. In 2021, however, this choppy, layered look from he ‘70s and ‘80s is making a comeback as the year’s most convenient cut.  

Globally, people have been unable to visit their hairdressers regularly, and many are looking for a style that’s low maintenance without sacrificing texture. Enter: the shag, an easy, messy style you can embrace as the triplet to loungewear and no-makeup makeup. And the best part is that a shag can be stretched out for months since it’s built around hair’s natural texture.  

“The typical features that make up a shag hairstyle include choppy, disheveled ends, layers around the crown and lots of texture,” explains Sam Ashcroft, creative team member at Brooks & Brooks, London. “The modern shag is choppy and has lots of texture but doesn’t make you look like everyone in an ‘80s hair metal band.” 

The secret of the shag’s success is that it’s fantastic in any length and works on fine and thick, curly and straight hair. But as Ashcroft cautions, too many layers and the style can appear overly choppy and dated. “The key to getting this haircut right and bang on is the fringe. Get the fringe right and the haircut will always fall into place.” 

When it comes to color, there are endless options because a shag has so much movement and texture. Coppers and redheads will naturally look amazing with this cut. For others, the goal should be to create dimension, so hair contouring, or a money piece can really bring the style to life. Even a gentle touch of color on the fringe can be effective for mixing the retro and modern aspects of this trend.  

Shags are a playful style by nature, but for those who want to adopt the rebellious side of this cut, Ashcroft says to go pink. From pastel rose to vibrant pink, a flash of bold color will turn heads.