Summer blonde using the new Redken Flash Lift Power 9 to lighten and Shades EQ Bonder Inside 010WG + 09G + 09AA to tone. Hair by Daniel Mora @danielmbeauty

Redken Shades EQ has long been a staple in the dispensary for hundreds of thousands of color pros, and for good reason. It’s a comprehensive range of demi-permanent color that’s easy to use and produces great results like intense shine and is ultra-conditioning. Recently, Redken launched its biggest color innovation to date since the release of Shades EQ 35 years ago – Shades EQ Bonder Inside. Now, don’t just color, repair!* These new shades offer stylists all of the benefits and results of Shades EQ plus added strength to tone and repair* hair in one step. So if you’re a long-time Shades lover, if you’re new to this beloved color formula or you’re simply Bonder Inside-curious, here are five things you need to know now.


A post shared by MATT REZ (@colorbymattrez)

Teasy lights, toned with Shades EQ Bonder Inside 010GI + 010VG. Hair by Matt Rez, @colorbymattrez

The Bonding is Built-In

With Shades EQ Bonder Inside’s built-in bonding, which many feel is the best on the market, you can toss your mix-in additives. Everyone knows how important hair bonding has become to stylists. Bonding helps protect and repair hair structure and maintain the integrity of the hair condition. But mixing in a bonding additive costs extra both in terms of time and dollars. Shades EQ Bonder Inside strengthens and protects more than the leading bonding additive** for a stronger hair fiber.* “Bonds break during lifting services and Shades EQ Bonder Inside helps repair those weakened bonds,” says Matt Rez, Redken Brand Ambassador. “I’m all about the health of the hair, so anything that preserves that for me is unbeatable.”

Discover the life-changing, Shades EQ Bonder Inside T series. Video by Adrienne Dara, @adriennedara

The Bonder is Pre-Dosed

One of the trickiest things about adding bonder is the measuring. Too much dilutes your formula, too little, and it’s not effective. The bonder in Shades EQ Bonder Inside is pre-dosed, which means you don’t have to worry about getting it right—the dosing is done for you, which means no compromise to your color results. ““With the power of Bonder Inside, I have everything I need all in one--the beautiful hues of the Shades EQ series, combined with the protection of the bonding repair,” says Adrienne Dara, Redken Brand Ambassador. “You can literally do it all with Shades EQ Bonder Inside.”

Vanilla melt. Lightened with Redken Flash Lift Bonder Inside + 20-volume. All over toner is Shades EQ Bonder Inside 010VG and root melt is Shades EQ 07N + 07VG. Hair by Philip Foresto, @philipforesto

The Color is Acidic

Shades EQ Bonder Inside is formulated with a Triple Acid Complex featuring bonding additives and antioxidants. Citric Acid, Taurine and Erythorbic Acid help to reduce the residual alkalinity that occurs during an alkaline lightening service. Your clients will notice their hair feels healthy and soft after coloring. “I love working with Shades EQ Bonder Inside because it’s an acidic color,” says Philip Foresto, Redken Brand Ambassador. “It’s translucent and reflective in nature and as a blonde specialist, I appreciate the sheer tones that don’t cover up my hard work. Having a built-in bonder for added protection and longevity makes it a no-brainer.”

Golden Girl. Hair by Daniel Mora, @danielmbeauty

There is Something for Everyone

Shades EQ Bonder Inside is formulated for every type and texture of hair and the shade range is extensive. In fact, it also helps improve curl definition, making it a must-have for clients with curly and textured hair.  “Right now my favorite shades are Shades EQ Bonder Inside 09P and 010WG,” reveals Daniel Mora, Redken Brand Ambassador, “because I can mix and match them with other Shades EQ Gloss shades to find the perfect tones for anyone.”

Balanced Blonde. Lightened with Redken Flash Lift Bonder Inside + 20 volume developer. Toned with Shades EQ Bonder Inside 010VG. Root melt: Shades EQ 06N + 07AG. Hair by Philip Foresto, @philipforesto

The New 010VG Gives You The Perfect Cool/Warm Result

Today’s blonde clients want it all—color that’s not too ashy and not too warm. That’s why the new Shades EQ Bonder Inside 010VG shade will become your best friend. This hue strikes the perfect balance between warm and cool—eliminating brassy tones while providing a rich, dimensional, reflective result, and, like all Shades EQ Bonder Inside formulas, intensive shine.

For more information, check out the Redken Shades EQ Bonder Inside line.

*vs. without Shades EQ Bonder Inside

**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside

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