-  Photo: Wella

Photo: Wella

After the success of last year’s inaugural WE Create, Wella Professionals announced it will return for 2022, in what will be their biggest virtual event yet. 

On September 18, 2022 with shows at 7AM EST/4AM PST or 1PM EST/10AM PST, this experience will bring together the hairdressing community, inspiring hair professionals everywhere to “Shine On!”   

Whether they are a world-leading hairdresser or a stylist in a small independent salon, WE Create 2022 will place every professional centre stage — giving them the knowledge, tools, and opportunity to maximize their professional and personal growth.  

This year’s event will focus on the power of transformation, with Wella experts and leading industry figures sharing their expertise to help stylists create positive change for themselves, their customers, and their communities.  

A team of Global Artists will contribute to WE Create 2022, including James Earnshaw, Patricia Nikole, Rob Eaton, Briana Cisneros, Dereq Clark, Akin Konizi, Romeu Filipe, Noriyoshi Miyachi, and Renya Xydis.  

The two-hour program of entertainment and insight will include challenges that test the skills and knowledge of these top creatives, alongside iconic transformations, exclusive interviews, a backstage immersion to New York Fashion Week, and styling tips from around the world. 

Registration for this live-streamed event is free, with online sign-up available now. For registration visit: www.events.wella.com/wecreate

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