For five decades, HairUWear has been the global source for the highest quality hair—merging fashion with function through their comprehensive brand portfolio of leading hair accessories, extensions, wigs and systems.
As the parent company of some of the most recognized and respected brands in alternative hair—including Great Lengths, Raquel Welch, Hairdo, American Hairlines, among others—HairUWear serves as the single-source provider for salons, stylists and consumers.
“Our passion and commitment to bringing innovative products to market with uncompromised quality and style, providing superior customer service and unparalleled education, and supporting our brands with bold dynamic lifestyle marketing have been our keys to success for more than 50 years,” says Michael Napolitano, CEO of HairUWear. “The ability we have to transform lives still gets me as excited today as when I started the business.”
Design + Technology
A hallmark of HairUWear’s reputation is its commitment to innovation, sophisticated manufacturing, comfort and style. The Design Team is a curated collection of tastemakers who develop leading techniques and procure the finest materials to develop natural-looking, versatile and wearable solutions.
These world-class designers collaborate with trade experts from all corners of the globe to be on top of emerging trends, and to develop a diverse portfolio of solutions for every client, every lifestyle and every budget. “From initial designs to manufacturing the finished product, quality is our top priority,” says Laurence Bate, Vice President Design & Product Development. “We invest an extraordinary amount of time and resources to ensure we deliver the highest-quality products in the industry.”
Education + Certification
“At HairUWear, we believe education is the cornerstone of salon success,” says Michael Ferrara, Chief Marketing Officer of HairUWear. “Our effectiveness in the classroom directly relates to our attendees’ success, so we are as comprehensive as possible to ensure beauty professionals are capturing their fair share of the hair extensions, wigs and hair additions business.”
HairUWear’s On The Road experience creates confidence to offer services catering to all client needs, from those looking for wigs, toppers and clip-in extensions and accessories for fashion and convenience, to those experiencing natural hair loss or as a result of medical conditions or treatments. The curriculum includes wig cap construction and hair fiber, steaming, as well as shade selection, maintenance, and customization in cutting, styling and texturizing.
American Hairlines Hair Replacement certification includes two days of hair loss essentials, client consultation techniques for non-surgical hair replacement, live model demonstrations, hands-on application, customization, cutting, styling, removal, maintenance and more.
The Great Lengths Certification training brings two days of hands-on training for application and removal of Great Lengths’ premium bonding method and GL Tapes. The curriculum includes expert placement strategies for lengthening, volumizing, dimensional color effects and specialty application techniques, as well as effective cutting techniques for seamless blending.
Along with the technical skills, attendees learn how to build a successful business from the client consultation to aftercare, as well as the marketing and promotion of services. Explore the schedule of classes at hairuwear.com.
To fuel brand awareness and consumer interest, HairUWear provides marketing assets to salons and retail partners to promote their business and services, including model imagery, digital banners, branded posters, videos and social media content.
“No other brand in the industry provides a higher quantity or quality of marketing materials than HairUWear,” Ferrara says. “We developed distinct personalities for each brand to create unmatched recognition and consumer demand.”
House of HairUWear
Great Lengths has been defining excellence in the world of hair extensions for thirty years. Dedicated exclusively to the beauty professional, Great Lengths hair is 100% ethically sourced from voluntary donations deriving from religious practices in Indian Hindu Temples. Each strand is artfully crafted in Italy, where the brand was founded in 1992, and the hair is blended by hand into the leading premium luxury hair extension brand in the world. All Great Lengths hair is 100% Remy virgin human hair and double drawn, which means it has the same density from root to end with the cuticle in the same direction.
For more than 20 years, legendary beauty Raquel Welch has served as Creative Director of this respected collection of wigs and toppers, giving women the hair they’ve always dreamed of with bold, sensuous looks. Her Transformations Top Pieces by Raquel Welch line is a curated collection of ready-to-wear toppers and top-of-head hairpieces, that are lightweight, secure, comfortable and, above all, natural-looking.
Clip-in bangs, extensions, ponytails, fantasy color wigs and more designed for “style at the speed of life,” thanks to Hairdo. Get the cut, color, texture, volume, length and “wow” your guests want to achieve without commitment. “It’s your hair, your way, every day with Hairdo.”
American Hairlines offers the ultimate solution in non-surgical hair replacement with high quality systems for men and women. When the latest technology meets unsurpassed style and versatility, you’ll know no boundaries.
Gabor makes every day beautiful with styles straight from the salon, designed with natural textures and subtly rooted Soft Shades. Easy, believable and priced right. The perfect addition to her busy lifestyle.
Groomed and professional one day. Rough textured the next. This is the power of a precision barber cut. And the genius of HIM men’s wigs. Believable? You bet. Even up close. Style HIM. Wear HIM. Be HIM.
“Salon professionals rely on HairUWear for our superior customer service and seamless ordering process,” says Ellen Williams, HairUWear Vice President Sales & Education, and Dawn Miyazaki-Jovel, Great Lengths Vice President Sales & Education. “We truly care about making your business a success and partnering with you every step of the way. Our dedication to excellence and serving our client’s needs is our priority. We’re available during extended hours to answer any questions, and our own in-house order specialists can assist with educating, placing orders and communications throughout the process.”
For professional resources and additional learning, and to join the HairUWear family, visit hairuwear.com. For additional inquiries, reach out at (888) 655-8900 for HairUWear, and (800) 999-0809 for Great Lengths, or contact HairUWear HERE.
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