Goldwell's color of the year Cherry Pop is a dynamic, digital-ready, fiery red shade.

Goldwell's color of the year Cherry Pop is a dynamic, digital-ready, fiery red shade.

Photo: Goldwell

Following the release of the 2022 Goldwell Color of the Year, Bubblegum, Goldwell collaborated with global trend agencies and color trend experts to introduce the 2023 Color of the Year: Cherry Pop. The dynamic, digital-ready, fiery red shade embodies passion, seduction, and excitement. The deep, rich warm red is both fiery and flirty and is scandalized with a cool pink shock to create a tantalizing vibrant cherry tone.

“The vibrancy of Cherry Pop creates a visual vibration that ignites and excites the senses. No color can compete with red for its powerful mood enhancing qualities. The primal strength of Cherry Pop is grounding and reinforces our connection to humanity. The color simultaneously emanates a transcendental power that lures us to a fantastical world.”

— Jane Boddy, Global Color Expert, Goldwell

For an intense and show-stopping hue, Cherry Pop is vibrant on pre-lightened or lightest blonde tones, and gives a rich, warm cherry tone to dark blondes and brunettes. A dynamic, flirty, and daring shade, Cherry Pop allows for a true exploration of color. 

“The potential to create fun, glamour, and fantasy in both digital and physical spaces is essential to 2023," added Boddy. "The dynamism of Cherry Pop encourages play with proportions and tactile experimentation that stretches the imagination and encourages creativity like never before."

"I was truly honored to create Cherry Pop as Goldwell's Color of the Year 2023. Reds have always been synonymous with Goldwell and this particular shade is full of exciting possibilities in hair color. Long associated with prosperity and good fortune, this perfect red shade arrives just in time to celebrate Goldwell’s 75th Anniversary,” said Angelo Seminara, Goldwell Global Ambassador. 

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