Keratin Complex's KCEXPRESS Smoothing Treatment is offered as a 15-minute color-locking add-on...

Keratin Complex's KCEXPRESS Smoothing Treatment is offered as a 15-minute color-locking add-on service or as a standalone one-hour treatment.

Photo: Keratin Complex

Keratin Complex announced the launch of KCEXPRESS Express Blow Out Smoothing System at JCPenney Salons nationwide.

Keratin Complex’s KCEXPRESS is a 15-minute hair smoothing and color-locking treatment powered by Keratin. The in-salon express treatment prevents color fade, increases manageability, eliminates frizz, and delivers shine for up to six weeks.

KCEXPRESS will be available on JCPenny Salons' Keratin Complex service menu nationwide. It will be offered two ways — as a 15 minute color-locking add-on service and also as a standalone, quick one-hour treatment.

The addition of KCEXPRESS to the JCPenney Salons’ service menu marks the third treatment and fourth service in its suite of Keratin Complex treatments that they offer. JCPenney Salon also offers the Natural Keratin Smoothing Treatment (NKST), which delivers up to five months of smooth, shiny, and easily manageable hair along with Personalized Blow Out Smoothing Treatment (PBO), a customizable Keratin treatment that offers smooth, sleek results or curl-enhancing results for up to three months.

“We are thrilled to announce the extension of our long-standing, strong partnership with JCPenney salons nationwide. The introduction of our fastest smoother, KCEXPRESS, not only offers JCPenney guests a quick, healthy hair treatment option, but also equips JCPenney’s network of 6500 stylists with the tools to maximize their services and deliver healthy, beautiful hair results to their guests. We are excited to expand our partnership with JCPenney and their amazing stylist team across the nation.”

— Zoe Hyams, Senior Vice President of Marketing and Public Relations, Keratin Complex

To celebrate the launch, all those who receive a KCEXPRESS add-on service in the month of October will receive a 1.7oz. Keratin Obsessed Multi-Benefit Leave-in Spray for free to maintain the results at home.

To schedule a KCEXPRESS service, clients can visit to book an appointment at their nearest JCPenney Salon location offering the KCEXPRESS treatment.

To learn more about Keratin Complex, visit

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