Goldwell Unveils 2024 Color of the Year: Midnight Berry
Inspired by the mystery of the midnight sky, Midnight Berry is Goldwell's 2024 Color of the Year.
by Staff
January 26, 2024
Midnight Berry is a shade of highly saturated purple
and the deepest blues, encompassing two of the freshest shades for the year.
Photo: Goldwell
2 min to read
Goldwell has partnered with global trend agencies and color experts to introduce its Color of the Year for 2024: Midnight Berry. This shade of highly saturated purple and the deepest blues exudes richness and complexity, encompassing two of the freshest shades for this year.
Goldwell's Color of the Year initiative is designed to inspire stylists and clients alike.
Ad Loading...
“Drawing inspiration from the enchanting, jewel tone colors found in nature, Midnight Berry captures the essence of elegance, allure, and a growing desire for glamour. Its deep, multidimensional hue consists of an inner core of darkness and a rebellious spirit, evoking a sense of mystery and sophistication.”
— Jane Boddy, Global Color Expert
The infusion of blue undertones and hints of ultraviolet give a new dimension to Midnight Berry that spotlights the second big color story of 2024; the rise of tinted blacks. Inspired by the mystery of the midnight sky, Midnight Berry portrays a sense of enchantment and mystique that captivates and inspires.
"Midnight Berry is a shade that embodies the spirit of the modern woman — confident, daring, and unapologetically unique," added Angelo Seminara, Goldwell Global Ambassador. "Hair color should be a reflection of one's individuality, and Midnight Berry offers endless possibilities for self-expression. It's a shade that truly stands out in a crowd."
Photo: Goldwell
Midnight Berry Formula with Goldwell Elumen
40ml Elumen Gy@6
5ml Elumen VV@all
1ml Elumen Bl@all
Please visit the Goldwell website for information: www.goldwell.com.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
