Goldwell Unveils 2024 Color of the Year: Midnight Berry
Inspired by the mystery of the midnight sky, Midnight Berry is Goldwell's 2024 Color of the Year.
by Staff
January 26, 2024
Midnight Berry is a shade of highly saturated purple
and the deepest blues, encompassing two of the freshest shades for the year.
Photo: Goldwell
2 min to read
Goldwell has partnered with global trend agencies and color experts to introduce its Color of the Year for 2024: Midnight Berry. This shade of highly saturated purple and the deepest blues exudes richness and complexity, encompassing two of the freshest shades for this year.
Goldwell's Color of the Year initiative is designed to inspire stylists and clients alike.
Ad Loading...
“Drawing inspiration from the enchanting, jewel tone colors found in nature, Midnight Berry captures the essence of elegance, allure, and a growing desire for glamour. Its deep, multidimensional hue consists of an inner core of darkness and a rebellious spirit, evoking a sense of mystery and sophistication.”
— Jane Boddy, Global Color Expert
The infusion of blue undertones and hints of ultraviolet give a new dimension to Midnight Berry that spotlights the second big color story of 2024; the rise of tinted blacks. Inspired by the mystery of the midnight sky, Midnight Berry portrays a sense of enchantment and mystique that captivates and inspires.
"Midnight Berry is a shade that embodies the spirit of the modern woman — confident, daring, and unapologetically unique," added Angelo Seminara, Goldwell Global Ambassador. "Hair color should be a reflection of one's individuality, and Midnight Berry offers endless possibilities for self-expression. It's a shade that truly stands out in a crowd."
Photo: Goldwell
Midnight Berry Formula with Goldwell Elumen
40ml Elumen Gy@6
5ml Elumen VV@all
1ml Elumen Bl@all
Please visit the Goldwell website for information: www.goldwell.com.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.