In a world where time is money and moments matter, Keratin Complex® is giving back both to stylists and their clients. The professional beauty brand that revolutionized the smoothing category, is once again shaking up the industry with an all-new professional service designed to help stylists do what they do best—only faster. Introducing The Perfect Color Service featuring Express Color & Smoothing System, a breakthrough 2-in-1 service that combines permanent color and smoothing in less time than a single-process color service.

This new professional service was developed with a simple goal: to help stylists earn more in less time, while delivering the high-performance results their clients expect. At the heart of the system is the KeraLuminous 10 Express Permanent Color and theKCEXPRESS® 15-Minute Color-Locking, Anti-Frizz Treatment. Together, this duo delivers vibrant, frizz-free, and healthy-looking hair that lasts up to 6 weeks, all while helping stylists boost efficiency and revenue.

Game-Changing Technology, Express Results

The Express Color & Smoothing System features 15 curated shades (levels 4-8) of KeraLuminous 10, a high impact 10-minute permanent color cream, enriched with Signature Keratin, Vitamin C, and proprietary KC FASTLOCK™ Technology. This advanced color-accelerating system provides faster color absorption, reliable results and up to 100% gray coverage in just 10 minutes. When paired with the 15-minute KCEXPRESS Color-Locking, Anti-Frizz Treatment, the color is sealed in, frizz is eliminated, and the hair is left smoother, shinier, and stronger with results that last up to 6 weeks.

Stylists are Rethinking Their Business

“I didn’t believe it was going to work,” says David Frohmberg, owner of Salon Teez in Naples, Florida, and a color expert. “But the KeraLuminous10 express color covered gray, and the 15-minute KCEXPRESS add-on was fast and easy. It completely changed the way we think about booking color clients. Some of my stylists are now able to take on more services in a day, while others, who prefer focusing on one client at a time, are actually earning more by offering two services in the time it used to take for one traditional color service.”

A Service That Honors Time, And Gives It Back

“The most valuable resource we have is time,” shares Zoe Hyams, SVP of Marketing & PR at Keratin Complex. “This new service builds on our brand’s commitment to supporting stylists with innovative, results-driven treatments that help grow their business. Express Color & Smoothing goes beyond the technical benefits—it’s about giving stylists and clients back more time in their day, whether that means fitting in more appointments or spending extra time with family. Time is personal, and now, it’s back in your hands.”

With its ability to deliver two high-performance services in the time it takes for one, The Perfect Color Service is poised to redefine what modern color services look like in today’s salon: faster, smarter and more profitable.

Check out MODERN's Instagram Live with a demo of the system featuring Paul Dobbert, Keratin Complex's Director of Education:

Available at SalonCentric

Launching this September, the Express Color & Smoothing System will be available at SalonCentric. Stylists can explore this new service and unlock the power of faster, better-performing color and smoothing—all in one streamlined service.

TAYLOR DELATORRE, SALON OWNER AND EXPERT COLORIST SHARES:

“I’m bringing this new color service into the salon because it allows us to increase revenue per ticket while still giving clients fast, beautiful results they love. It’s a win-win for the business and the guest experience.”