Oribe's newly reimagined Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil. - photo courtesy of Oribe

Oribe's newly reimagined Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

photo courtesy of Oribe

Oribe is excited to announce its newly reimagined curl family, the Eternal Curls Collection. Formerly known as the Moisture & Control Collection, Eternal Curls is an ode to the timeless beauty of every natural curl pattern and hair texture, inspired by an education class taught by brand co-founder Oribe Canales. With this next evolution of the collection, Oribe aims to bring curl-love to the forefront and embrace each pattern's uniqueness.

"The evolution of the Moisture & Control line into the Eternal Curls Collection is really a moment to celebrate and speak to the curl consumer," says Michele Burgess, Executive Director of Product Development at Oribe. "It's about loving your natural hair and finding products that embrace its uniqueness. We are also thrilled to add the new Eternal Curls Polish & Protect Oil, which is specially designed for textured hair."

Formerly known as the Moisture & Control Collection, Eternal Curls is an ode to the timeless beauty of every natural curl pattern and hair texture. - photo courtesy of Oribe

Formerly known as the Moisture & Control Collection, 
Eternal Curls is an ode to the timeless beauty of every natural curl pattern and hair texture.

photo courtesy of Oribe

Rooted in luxury and performance, the expansive line offers a comprehensive range of twelve products designed to nourish, define and celebrate curls in all their forms. With options for cleansing, styling and finishing, the products can be used as part of a daily ritual to nourish and enhance natural textures from hair types 2A to 4C. From soft waves to tight coils, Eternal Curls empowers self-expression through elevated care, honoring the individuality and artistry of textured hair with every use.

Check out the below Instagram Live featuring Oribe Brand Ambassador Stacey Ciceron to learn more about the Eternal Curls Collection:

 

Oribe Eternal Curls Polish & Protect Oil - photo courtesy of Oribe

Oribe Eternal Curls Polish & Protect Oil

photo courtesy of Oribe

NEW Polish & Protect Oil

Brand new to the collection is the Eternal Curls Polish & Protect Oil, formulated specifically for curls and coils. The curated blend of 17 deeply nourishing and silkening botanical oils includes castor seed, apricot and coconut to nourish all curl types. Rich in antioxidants and essential fatty acids, this protective elixir locks in moisture while softening and smoothing for polished shine.

KEY BENEFITS

  • Intensely nourishes with a blend of natural oils.
  • Replenishes and softens wavy, curly and coily strands while smoothing away frizz.
  • Improves strength of strands and enhances curl definition.
  • Forms a protective barrier to lock in moisture and prevent damage.

KEY INGREDIENTS

  • Castor Seed Oil replenishes and strengthens hair to help repair damage and prevent breakage.
  • Apricot Oil absorbs quickly to seal in moisture, smooth the cuticle and tame frizz.
  • Coconut Oil, known for its essential fatty acids, helps combat dryness to nourish and soften.
  • Olive Fruit Oil conditions and adds brilliant shine while making hair softer and more manageable.
  • Watermelon Seed Oil delivers a surge of moisture while protecting from pollution.

HOW TO USE

Apply to damp or dry hair to intensely nourish and moisturize. Can also be used as a prewash or overnight treatment.

To discover the whole Eternal Curls Collection, visit oribe.com.

Staff Writer

Staff Writer

Editorial

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