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SEARCHMatrix has launched four new developers—Matrix Cream Developer 10, 20, 30 and 40 Volume—can be used with all Matrix SOCOLOR, Color Sync, Dream.Age, Wonder.brown and Logics shades, along with V-Light Powder Lightener.
Matrix has launched four new developers—Matrix Cream Developer 10, 20, 30 and 40 Volume—can be used with all Matrix SOCOLOR, Color Sync, Dream.Age, Wonder.brown and Logics shades, along with V-Light Powder Lightener.
The new development of Matrix color provides professionals with conistent, rich, creamy texture for all color formulas. "Regardless of whether you're working with 10 Volume or 40 Volume, highlighting or lowlighting," says Matrix Artistic Director Patrick McIvor, "Your color 'medium' is always consistent with this new developer system."
The system also helps reduce inventory in color dispenaries. Now owners and stylists no longer have to stock mulitple dedicated developers for Matrix hair color brands. That means backroom clutter is eliminated and inventory costs are reduced. “As a salon owner, I’m always looking for ways to make my business more efficient,” says McIvor. “Reducing the number of developers that we need to just four saves precious space and truly increases our efficieny.”
The bold, color code easy-to-read graphics on each of the developers was also created to help reduce formulation errors. “These bottles make it easy to pick the right level, even when you’re in a hurry. And for younger stylists, the bold numbers on each bottle visually reinforce the equation between volume strength and levels of lift—ie: 10 Volume lifts one level, 20 Volume lifts two levels," says McIvor.
Watch out for these products—they will be launching in February 2012! For more information about these new Matrix developers visit mymatrixfamily.com.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
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The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
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As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
