Macadamia Beauty announces that it has named Scott Hagstrom as Chief Operating Officer. Hagstrom was most recently Vice President of Sales for the Professional Division of Helen of Troy.
Hagstrom spent the last thirty-five years in a variety of leadership roles all within the personal care category. Very successful in terms of profit margin and revenue growth, Hagstrom specialized in managing products and market strategy for multiple brands.
"Hagstrom is an inspiring leader," said CEO Henry Stein. "His deep expertise in hair care ensures Macadamia's superior oil infused hair repair products will sell on more shelves worldwide, boosting our partner resellers' success and providing beautiful hair for consumers around the world."
Distributed in over 80 countries, Macadamia Beauty was one of the first professional-quality haircare brands to address the four primary types of hair damage – chemical, environmental, thermal and mechanical – to a range of hair textures with a proprietary formula incorporating a unique blend of Omega-7 and other fatty acids found in Macadamia Oil.
"I am looking forward to the future with Macadamia Beauty, especially since I am joining at their 10th Anniversary mark," said Hagstrom. "For 2019, we are looking to push for strong drives for distribution in the U.S. market and at the same time create heightened awareness of the brand and our award-winning formulas for damaged hair."
At Macadamia Beauty, Hagstrom directs all market-facing departments, including professional services, customer service and support, and sales. He brings a combination of extensive sales experience, operations improvement and global go-to-market expertise to his role. Supporting 2019 priorities for Macadamia, Hagstrom will oversee the rollout of sampling programs, a stronger social and digital media presence, marketing and promotional programs across all retailers, salons and consumer touchpoints designed to strengthen their position as a leader in the oil-infused hair repair market.