In 2007, Keratin Complex revolutionized the salon industry with its award-winning Natural Keratin Smoothing Treatment. With the new KCMAX Maximum Keratin Smoothing System, the brand has done it again.
KCMAX combines a proprietary keratin blend with advanced smoothing technology to deliver hair that is healthier, smoother and straighter for up to three months.
The three-step system includes:
“We are so delighted to be unveiling KCMAX™ to the industry," says Zoe Hyams, VP Marketing and Public Relations, Keratin Complex This product is a true innovation that has been in development and testing for the past two years. Without doubt, this is the most effective, strongest keratin treatment for clients looking for the straightest, shiniest and healthiest results."
The new treatment:
“Our mission is to be the go-to brand for stylists in the backbar; providing them with a treatment for every hair type and desired result," says John Woloshyn, Senior VP Sales and Education. "We know that every hair type and texture have different needs— the addition of KCMAX complements our full portfolio of customizable treatments and will help stylists maximize their business by providing a smoothing solution for every client that sits in the chair."