Sydney Ann Lopez (@sydneyannlopezhair) is one of the most encouraging, supportive, talented stylists MODERN SALON is following on Instagram. She regularly posts work throughout the day that has become so recognizable to our editors, we know who is sharing with us before we even see her name. 

When MODERN named her a MODERN SALON 100 honoree in 2017, at the time of publication, she had 8,873 followers. If you look at her page today, almost exactly three years later, she has close to 120,000 followers. Known for combining vibrant fashion colors with edgy, romantic up styles, Lopez is a rising star in the hair color industry. She is the perfect example of the success that comes from creativity, talent, and utilizing Instagram as a tool for artists to shape their careers.

To cement this, Kao U.S.A. Salon Division has announced Lopez as a Goldwell Social Media Ambassador. As a Goldwell Social Media Ambassador, Sydney’s online content will feature Goldwell color exclusively, and she will join the Goldwell team at select brand events. She has been a resource to many for her social media expertise

“Goldwell is a brand that has continually evolved and led the way in our industry," Lopez says. "From the launch of their innovative Pure Pigments, to the newest addition of Elumen Play, both their creative color and natural color lines have made my heart flutter. The Goldwell team is full of talented and creative artists who have welcomed me with open arms. The opportunity to partner with Goldwell, be a part of their team, and create a world of color with their products, will be incredible.”

“Sydney is not only an incredible creative spirit, she’s also committed to sharing fresh ideas with her followers and the colorist community,” says Scott Guinter, general manager at Kao USA Salon Division. “She’s an inspiring voice in our industry, and we’re delighted to launch this new partnership with her.”

Check out some of Lopez's work using Goldwell, and join us in congratulating her! 

Star sectioning using Goldwell Elumen Play color:


A post shared by 🌈 Rainbows | Social Media 🤳 (@sydneyannlopezhair) on


A beautiful finish with @Pure Pigments 

Goldwell @PurePigments and Colorance


A post shared by 🌈 Rainbows | Social Media 🤳 (@sydneyannlopezhair) on

Goldwell @PurePigments plus Topchic reds


A post shared by 🌈 Rainbows | Social Media 🤳 (@sydneyannlopezhair) on


For reprint and licensing requests for this article, Click here.