Event Coverage

Modern Reports: Aveda Dare to Dream 2016, Presented by The Salon People

Lauren Quick | September 28, 2016 | 9:40 AM
“You don’t have to go to a seminar for six weeks to be a daymaker,” David Wagner, pictured, said. “You just have to decide to be a daymaker.”
Photo By Angelica Glass Photo 1 of 6
Photo 2 of 6
Salon Pyure closed Dare to Dream with a cut and style presentation featuring updated looks for iconic styles—Twiggy, Grace Jones, Cher and more.
Photo By Angelica Glass Photo 3 of 6
Ian Michael Black, Aveda global artistic director for hair color, gives Instagram pointers during the Dare to be Different panel.
Photo By Angelica Glass Photo 4 of 6
More than 1,000 stylists, owners, media and Aveda corporate team members having a literal ball at the Dare to Dream conference at the Mahaffey Theater in St. Petersburg, FL.
Photo By Angelica Glass Photo 5 of 6
John DiJulius and Tom Petrillo high-five after DiJulius’ business-minded presentation.
Photo By Angelica Glass Photo 6 of 6

The Event

Aveda Dare to Dream conference, produced by distribution company The Salon People, Sept. 11-12 in St. Petersburg, Florida.

The Details

Designed for the salon professional, Dare to Dream sought to inspire stylists to dive into untapped potential and set goals for their bright futures. More than 1,000 individuals attended the inaugural event.

“Today, we have to start by recognizing dreams can come true,” Tom Petrillo, founder of The Salon People, said at the opening of the conference. He asked stylists what their story was, what their dream was and how they were going to manifest their dream to make it a reality—and the rest of the two-day event sought to create an environment where stylists believed they could achieve a dream, even if it was a little out there.

Virginia Meyer of Red Chocolate and Fourteenjay and Christopher Hermann, director, educator development, Aveda global education, served as hosts for Dare to Dream—introducing speakers, facilitating panels and guiding the audience through moments of wellness.

Day one brought David Wagner, author of Life as a Daymaker and owner of Juut SalonSpas; a social media panel; Qnity Founder Tom Kuhn; a growth panel; and Van Council, NAHA winner and owner of Van Michael Salons to the stage.

The second day featured business speaker and John Robert’s Spas Owner John DiJulius, a mentorship panel and a beliefs panel—including 2016 SALON TODAY Salon of the Year winner Kimberly de Freitas, 8 salon owner. Pyure Salon closed with a dynamic hair presentation.

The Last Word

“My first job was valet parking,” Wagner said of working for Horst Rechelbacher. “If I wasn’t a good valet parker, I wouldn’t be here. Whatever you are, be there.”


Facebook Comments

More from Event Coverage

Event Coverage Creative Colorist: Lauren Kocman, Hair by Scott & Co., in Delray Beach, FL; New Talent Colorist: Kylie Bussing, Aidan James Salon in Nashua, NH; and Partner Colorist: Mio Sota, Trio Salon.
Event Coverage

Everything You Need to Know About the Goldwell Color Zoom Competition

Alison Alhamed | October 1, 2017

Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

The Grand Prize Winner, Jessica Warburton

Bio Ionic Crowns a New Style Awards Winner

Anne Moratto | April 25, 2017

Celebrating the artistry of hairdressing with a social media and onstage styling challenge, Bio Ionic chose their 2017 Style Awards winner at Club Avalon in Hollywood on April 23, 2017. The winning look featured a punk Disney princess, with long, textured pieces and her wardrobe was inspired by Warburton’s idol, filmmaker Tim Burton.

Load More