"I have never felt more like ME than I do right now," Hough wrote on her Instagram about her new color.
"I have never felt more like ME than I do right now," Hough wrote on her Instagram about her new color.

The ultimate color: when your client comes in and wants you to COMPLETELY transform her, trusting you to make her ultimate hair dreams come true. 

That's what happened for Nine Zero One Salon artist Alchemist Amber who is the colorist behind making Julianne Hough's wildest hair fantasy a drop-dead-gorgeous reality.  

"I have never felt more like ME than I do right now," Hough wrote on her own Instagram. "I have always felt like a red head my whole life, even to the point that I've thought that my future daughter would 100% be a red head! I've seriously talked about doing this for 6 years... [now] I feel more feminine and alive and I love it!"

Hough initially told friend and co-owner of Nine Zero One Riawna Capri about her vision of red, and Capri knew exactly who to put to the task. 

"When your bestie wants to go red, you set her up with the BEST, and the best for that task is @ambahhh," Capri wrote on her Instagram. "One of my favorite things about opening Nine Zero One is creating a team, and knowing everyone has their strengths, and utilizing them when necessary. Team work REALLY makes the dream work."

For this color formula the artists are calling Femme Fatale, Amber used all Joico LumiShine color. 

1st Filler: LumiShine Demi-Permanent Liquid
2oz 8NC
1 oz 10NC
equal parts 5 vol. LumiShine Developer

2nd Filler: LumiShine Demi-Permanent Liquid
2oz 8NC
1oz 7NC
equal parts 5 vol. LumiShine Developer

Base Color: Lumishine Permanent Crème
1.50 oz 8NRG
1.50 oz 8N
equal parts 20 vol. LumiShine Developer

Ends of Hair: LumiShine Demi-Permanent Liquid
1.50 8NC
.50 7NC
.25 6RR
equal parts 5 vol. LumiShine Developer

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