
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Embrace guests’ natural texture for long-lasting, special-occasion styling. Stacey Ciceron, celebrity stylist and textured hair expert, explains how to prep for long-lasting styles.

Photo courtesy of Oribe
More than ever, guests are showing off their natural texture not sure for everyday, but for special events as well.
“Women are seeking to express their authenticity and show who they really are,” says Stacey Ciceron, Oribe brand ambassador, textured hair and lifestyle professional. “We are seeing more inclusion in fashion, beauty and other genres across the board…Now through more representation in media and women in leadership roles, women are now rejecting mainstream beauty standards and proudly rocking their natural textures.”
Ciceron suggests booking special-occasion appointments 60-90 minutes. This does not include prep time. Prep and product choice are significant in making sure styles last through an entire wedding, prom or other event.
“Most clients with natural hair prep in four different ways,” she says. “The idea is to create a good foundation for styles.
“Having really good, firm-hold products is key. It keeps styles in place while protecting from environmental elements that contribute to frizz and deflated styles.”
Add accessories to your styles to make them stand out with a personalized twist!
1.Wash-and-go: Client starts with their own natural texture
2.Twist-out or braid-out: This stretches the hair and creates one uniform texture
3. Blown-out and stretched: Client has a smooth texture that can be molded into different styles
4. Adding hair: This can be braids, extensions or wigs for length, texture and style.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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