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SEARCHCelebrating Aveda’s global artistry merged with the avant-garde approach of the Van Michael Salon Team, the collection introduces a unique approach to color and technique for 2024.
The look draws inspiration from the hues of the sky.
Photo: Aveda x Van Michael Salon
Aveda announces its latest artist collaboration and collection, Vortex, in partnership with the Van Michael Salon Team. This collaboration transcends the boundaries of conventional hairstyling and color, ushering in a whirlwind of intensity and creative ingenuity.
“We changed our perspective with this collection — we usually look downward at the guests in our chair, but here we focused from the bottom up to the top, and layering colors to create soft, fluid dimension.”
— Ashley McCarty, Co-Director of Hair Color and Van Michael Salons
Each look in the Vortex collection draws inspiration from the hues of an unsettled sky. Evoking moody charcoal, slate grey, deep lilac, and reflective silver, these dynamic patterns and powerful upward motion conjures fleeting images of lightning piercing through clouds. The result is a collection that pulsates with life, an electrifying display of hair colors and shapes that seem to possess an untamed, wild energy, effortlessly defying gravity with an air of untamed grace.
“We wanted to elevate the concept of a tornado with this collection," said Joey Hooten, co-director of hair color for the shoot and Van Michael Salons. "We loved the idea of building the color from the bottom up, similar to a cyclone shape.”
The team used a range of Aveda’s vegan products including the its full spectrum permanent, full spectrum vibrants, full spectrum demi+, and enlightenment bonding.
The foundation was set with botanical repair professional equalizing primer, fortified with the botanical repair professional hair strengthening additive, and finished with the botanical repair professional bond activator: light.
To maintain the health and vibrancy of the hair, the collection incorporated Aveda's botanical repair strengthening shampoo and conditioner, to build bonds and help ensure the integrity and strength of the hair before and after coloring.
The Vortex collection redefines the limits of hair artistry while paying homage to the raw, unpredictable forces of nature.
For more information, please visit www.Aveda.com.
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