Sweet Treat
Skyla Kuykendall creates lived-in color with Paul Mitchell lightener and the Demi.
Aveda Announces the Vortex Collection by the Van Michael Salon Team
Celebrating Aveda’s global artistry merged with the avant-garde approach of the Van Michael Salon Team, the collection introduces a unique approach to color and technique for 2024.
by Staff
January 1, 2024
The look draws inspiration from the hues of the sky.
Photo: Aveda x Van Michael Salon
1/7
2 min to read
Aveda announces its latest artist collaboration and collection, Vortex, in partnership with the Van Michael Salon Team. This collaboration transcends the boundaries of conventional hairstyling and color, ushering in a whirlwind of intensity and creative ingenuity.
“We changed our perspective with this collection — we usually look downward at the guests in our chair, but here we focused from the bottom up to the top, and layering colors to create soft, fluid dimension.”
— Ashley McCarty, Co-Director of Hair Color and Van Michael Salons
Each look in the Vortex collection draws inspiration from the hues of an unsettled sky. Evoking moody charcoal, slate grey, deep lilac, and reflective silver, these dynamic patterns and powerful upward motion conjures fleeting images of lightning piercing through clouds. The result is a collection that pulsates with life, an electrifying display of hair colors and shapes that seem to possess an untamed, wild energy, effortlessly defying gravity with an air of untamed grace.
“We wanted to elevate the concept of a tornado with this collection," said Joey Hooten, co-director of hair color for the shoot and Van Michael Salons. "We loved the idea of building the color from the bottom up, similar to a cyclone shape.”
The team used a range of Aveda’s vegan products including the its full spectrum permanent, full spectrum vibrants, full spectrum demi+, and enlightenment bonding.
The foundation was set with botanical repair professional equalizing primer, fortified with the botanical repair professional hair strengthening additive, and finished with the botanical repair professional bond activator: light.
To maintain the health and vibrancy of the hair, the collection incorporated Aveda's botanical repair strengthening shampoo and conditioner, to build bonds and help ensure the integrity and strength of the hair before and after coloring.
The Vortex collection redefines the limits of hair artistry while paying homage to the raw, unpredictable forces of nature.
For more information, please visit www.Aveda.com.
Subscribe to Our Newsletter
More Color
Dimension, Then Gloss
Grethe Helen Sagmoen combines highlights, lowlights, and ArganID™ Glossing with Moroccanoil.
Obsession Blonde
Mike Sharkey maps out a teasylight placement with Satin Hair Color SilverLift.
Foxy Locks
Brooke Alexis pairs an Aquarely formula with targeted color placement and blonde accents.
The Seamless Blend
Shonda Sharee shares her approach to coordinating color on natural hair and extensions.
Melt Into Dimension
Stevie Meech combines lowlights, a root melt, and an all-over toner using Schwarzkopf Professional IGORA VIBRANCE.
3 Permanent Color Transitions that Rival the Fall Leaves
John Paul Mitchell Systems The Color ZERO offers effective permanent color without any of the harshness and with all of the protection. See how these artists used the line to achieve stunning, fall-inspired results.
Sponsored by John Paul Mitchell Systems
Satin Hair Color Launches Satin Sessions, Connecting Color Inspiration with Salon Technique
Satin Hair Color’s new education series debuts Expression Brunette and Obsession Blonde, with step-by-step techniques and formulas from colorist Mike Sharkey.
by Anne Moratto
From Gray Coverage to Gray Blending: Satin Hair Color on the Trend of Going Gray
Gray blending offers the best of both worlds for those stuck between wanting to lean into their grays and wanting to run from them. Satin Hair Color, known for its expertly formulated professional color, is here to provide tips and tricks for achieving the perfect gray-blending technique for your clients.
by Staff
Color Analysis: A Personalized Approach to Designing Hair Color
Using Color Analysis, a system formalized in the 1980s, these stylists create something optimized to bring out the best in their clients, while also helping them stand out with this specialty.
by Anne Moratto
10 Hair Color Challenges Every Stylist Faces and How Experts Solve Them
From tackling stubborn grays and unwanted warmth to achieving the perfect blonde, Moroccanoil Professional artists share their advice and color solutions.
Sponsored by Moroccanoil
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
ColorFest 2026: The Hair Color Formulas and Creative Techniques Everyone Will Be Talking About
Trending, fool-proof, and fantastic formulas.
4 Express Salon Add-On Services That Boost Revenue and Keep Clients Coming Back
Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
by Anne Moratto
PRAVANA Expands HydraGloss Line with Two Red-Violet Shades Inspired by the “Cherry Cola” Trend
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
by Staff
Something Special: Amelia Fugitt's Stunning Transformations
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
The Rise of “Naturals”: How Foundational Shades Are Driving Salon Growth
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
by Anne Moratto