STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
To learn more about Sam Villa professional tools, visit samvilla.com.
Embrace Texture this Fall: How to Create Polished Coils and Deep Waves
What's a better way to celebrate the changing of the seasons than changing up your clients' hair? This is especially for those who want to help their clients try out more texture or embrace their natural texture. Here are two easy ways to do so.
by Staff
August 22, 2022
3 min to read
The “new natural” is all about inclusivity and enhancing what makes us all unique. Long, medium, short…straight, wavy, curly, highly textured, coils…rough or smooth. This fall, we're pushing for a celebration of variety and a green light for creativity for both stylists and consumers alike. Here are two ways to embrace texture with your clients this upcoming fall season.
Deep Waves
Hair: Teresa Romero, Sam Villa Artistic Director; Photography: Nico Norsdström/Obsidian and Blush; Makeup: Sarah Contey and Leticia Tapia
“Hair is filling up with big texture this fall, whether it’s polishing and defining natural hair or adding volume to straighter textures,” explains Teresa Romero (@_teresa_romero), Artistic Director for Sam Villa. “Deep wavers are popular now because they can create a variety of looks on all textures. Beautiful glam Hollywood waves or beach waves, depending on how you turn the waver and what finishing products you use.”
1. Start with clean dry hair at the nape. Subsection hair into 1.5-inch horizontal sections, spray with Redken Iron Shape 11 Thermal Holding Spray and brush through with a Sam Villa Artist Series Finishing Brush.
2. Place a Sam Villa Pro Results Single Deep Waver in a horizontal position one inch away from the scalp and open as far as it will go.
3. Gently place the hair into the iron and close softly for three to seven seconds, depending on hair texture and condition. Option: Turn waver vertically for a beach wave.
4. Open the iron, slide down the strand and repeat until the ends. Allow hair to cool.
5. Repeat each step on all horizontal sections.
6. Use fingers to separate hair for a more textured look or brush through for a glam old-Hollywood polish.
Polished Coils
Hair: Ashley Brown/Sam Villa Ambassador; Artistic Director: Teresa Romero; Photography: Nico Norsdström/Obsidian and Blush; Makeup: Tanya Ortega and Leticia Tapia
“I’m always of the mindset to celebrate individuality – to include all people and uplift and celebrate their hair in any way I can,” says Ashley Brown (@ash_hairbarbie), Sam Villa Ambassador and Mizani Artist.
1. Prep: Shampoo and condition hair with Mizani True Textures Moisture Replenish Shampoo and Conditioner.
2. After rinsing, cover hair with a plastic cap. Start in the nape with a horizontal section. Keep the rest of the hair in the plastic cap. Saturate the section with water and Mizani 25 Miracle Milk. Evenly distribute product with a Sam Villa Signature Series 9 Row Finishing Brush.
3. Follow with Mizani CoCo Dew and Foam Wrap. Apply liberally and evenly distribute with the brush.
4. Scrunch product into hair. Gently separate curls for added definition.
5. Repeat steps 1- 4 with the remaining sections of hair.
6. Diffuse hair with a Sam Villa Light Professional Ionic Blow Dryer and Deep Bowl Diffuser on high heat and low airspeed. Try not to touch or disrupt the curls. Start with the head in an upright position and once curls are set, to add volume, finish diffusing by moving head forward, backward and side to side.
Subscribe to Our Newsletter
More Style
Moroccanoil Introduces Sculpting Pomade and a Newly Unified Styling Trio
The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.
Curl Cult Launches Community Investment Round, Inviting Stylists and Clients to Become Owners
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
by Staff
Structured Texture: Runway Shapes, Real-World Textures
With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.
by Staff
Sparkle Hair Extensions Salons’ Provide Creative Add-On Service
Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.
by Staff
NEW from amika: Perk Up Guava Granita Dry Shampoo
Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Tracey Hughes & Rita Perner on Exo-Grow, Hair Loss Education, and Building Community
After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.
by Anne Moratto
Smooth, Sculpt, Shine: Introducing the Oribe Supershine Smoothing Wax Stick
Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.
Head Spa & Scalp Detox Mastery: A Seasoned Stylist’s Perspective
The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.
The Pixie Cut: A Short Style with a Long Black History
Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.
The 2026 Vamp Romantic Trend
Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.
by Anne Moratto
Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
Sabrina Carpenter Dons a Retro Flip-Bob for Her 2026 Grammys Performance
For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.
Oribe Launches Newly Reimagined Eternal Curls Collection
Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.
Golden Globes Glam: Goldwell Styling and Schwarzkopf Color Create Jessie Buckley’s “Honey Silk Blonde” Moment
Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.
by Anne Moratto
The Fairy Cut: Inspiration from Abroad Creates a Magical Result
“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."
by Anne Moratto