Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
Facebook or Instagram: Which is Better for the Solo Artist?
Where should you devote your social media energy—Facebook or Instagram? The answer is—both!
September 14, 2018
Photography: Getty Images
In partnership with
2 min to read
When you’re working as a solo artist, social media can be a communications and marketing savior. It’s a quick and easy way to reach out to existing and prospective clients. But where should you devote your social media energy—Facebook or Instagram? The answer is—both! Each platform offers important benefits for the solo artist so it’s vital to give each its share of attention.
Why Facebook
Facebook is the best way to keep in touch with the clients you already have. Because it’s more text-heavy than Instagram, you can share critical business information like your hours, address, service menu and details about upcoming events. Facebook is the place to let people know about a last-minute opening in your schedule or to conduct a contest or service or retail promotion. Create a Facebook business page and use keywords that are heavily searched—like balayage and pixie cut—in the “About” section. Facebook is also a great place to build your Facebook followers. Salon Patine in Santa Barbara, CA, recently conducted a promotion challenging followers to share a photo the salon posted on their Facebook page. When the follower gathered 20 likes for the share, they received 20 percent off a product purchase. Facebook is also a prime medium for driving traffic to your Instagram account.
Why Instagram
Instagram is primarily visual, which makes it the ideal platform for hair artists This is the place to attract new clients with your work while engaging existing clients as well. Here is where you post finished looks and, ideally, before and afters. Think of your Instagram page as the portfolio for your brand and use it to showcase the type of work you wish to focus on. For example, stylist and social media pro Constance Robbins (@constancerobbins) lists her specialties as balayage, dimensional hair color, reds and lived-in vivids. Accordingly, her page is largely made up of photos of these types of work. Hashtag your posts with highly searched keywords, including your local area (#grandrapidshair, #tucsonbalayage), and tag clients who are likely to repost your work. Finally, make sure to include your location in your Instagram bio. You don’t want your hard work to be wasted when fans want to make an appointment and can’t find you.
Find more articles like this on SalonCentric.com
Subscribe to Our Newsletter
More Career
AI Won't Replace Your Voice—Unless You Let It
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
by Anne Moratto
50 Smart Things Beauty Educators Have Told Us
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
by Anne Moratto
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Financial Educator Anna Manukyan Launches Masterclass for Early Career Stylists
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
6 Ways Self-Love Will Help You Crush Your Goals
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
MODERN SALON Boot Camp Heads to Austin: One-Day Beauty Business & Career Education Event for Beauty Professionals
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
Ulta Beauty and Beauty Changes Lives Launch “The Possibilities Are Beautiful” Cosmetology Student Scholarship
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
A Path for Everyone: Great Clips Salons Offer Diverse Career Opportunities
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Are Salon Suites Becoming Too Cheap? The Hidden Risks of Low Salon Suite Rent
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Keratin Complex Launches KC on Tour 2026 with Tabatha Coffey
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
by Anne Moratto
Why Soft Skills and Client Communication Matter More Than Ever in the Beauty Industry
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
by Anne Moratto
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
What Custom Notifications Tell Us About the Personalized Future of the Salon Client Experience
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
Beautiful Careers Happen Here
Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty