MENU
SEARCHConstance Robbins, the Queen Of Reds, had a challenge with this makeover. Here she shares more details, including her tips and tricks to create a perfectly melted new shade.
Makeover by Constance Robbins.
“At first glance, I didn’t think Ashley’s transformation would have been such a correction,” Constance Robbins (@contancerobbins) who describes herself as “Queen Of Reds”, says. Her first thought was that some foilyage and color melting would be enough for this new look. “Then I discovered she had previous color - and it was black box dye! So we had to remove color before even thinking about the red.”
To create an all over even canvas, Robbins began Matrix Color Erase. “With reds, it’s crucial not to over lighten. Make sure you only take them to the underlying pigment of your desired end result. This gives you more longevity with your color and a more rich red that doesn’t look hollow.”
She then prepared color for a melt:
Base- Socolor 5RR/5RC/Red Soboost with 10 volume Mids- Socolor Cult semi Red Hot + Neon Red
Ends- Socolor Cult semi Neon Red + Neon Orange
“I chose a permanent color for her base because I opted not to take the color remover all the way to the scalp since that hair was virgin and I needed a little bit of lift on her natural hair," Robbins says. "When choosing formulas for reds always go darker and cooler toned at the base and lighter and warmer for the ends. It will give your reds more of a natural believability and prevent that dreaded hot root!”
Next, Robbins blended in the mid and ends formula, really working the color in to the hair. “I’m blending permanent into semi-permanent which is a controversial technique. You will hear a lot of colorists recommend this in two processes because sometimes when oxidative color hits direct dyes there can be a hollow section where the two meet. I’ve honestly never had this problem with reds. I have no idea why it works for me for reds only. Maybe it has something to do with the fact that my permanent formula has both oxidative dyes AND direct dyes in it.”
After processing for 30 minutes, Robbins shampooed with Matrix Keep Me Vivid shampoo, followed by Keep Me Vivid Laminator Spray to lock in the color. The hair is then finished with Keep Me Vivid conditioner.
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
