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GET THE LOOK: Demi Lovato's Haute Pink by Pravana

Thinking pink? Vadre Grigsby, PRAVANA Artistic Color Director provides the color formula to achieve Demi Lovato's new hue.

by Chandler Rollins
February 20, 2014
1 min to read


Demi Lovato, has left her blue hue behind for a hot new pink shade! Bright hair colors are becoming mainstream among celebs, but you don’t have to be a pop star like Demi to rock a colorful shade. Perfect for spring, pink warms up strands and can add a creative punch to lack luster locks.

Starting to think pink? Vadre Grigsby, PRAVANA Artistic Color Director provided formulas and step-by-step instructions on achieving the look.

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1. Pre-lighten the length of the hair with PRAVANA Pure Light Power Lightener + 30 Volume until almost all yellow has been removed.

2. Darken the base near the scalp if needed with ChromaSilk 4N + 10 volume

3. If starting with very dark hair it may be advisable to perform a PRAVANA Silk Degrees Shine Treatment after lightening to even out the porosity.

4. Shampoo with VIVIDS Color Protect Shampoo, dry completely and overlay the lightened hair with a mixture of 2 parts VIVIDS Magenta + 1 part VIVIDS Pink.

5. Process at room temperature for 20 minutes.

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